No Fun Package Name for the 2015 Ford Mustang EcoBoost

We learned ages ago that the 2015 Ford Mustang would feature a new 4-cylinder EcoBoost engine that will almost surely make the S550 Mustang the most efficient of all time. More importantly, this new EcoBoost technology will allow the 4-cylinder Mustang to offer the kind of performance that you expect from the Ford Mustang. Some people think that it is a travesty that the mighty Mustang will have a lowly 4-cylinder engine under the hood, but everyone should be reminded that Ford Motor Company has offered a 4-cylinder engine in the past with great success.

From 1974 through 1993, the Ford Mustang was sold with a 4-cylinder base engine. The Mustang II and the Fox Body Mustang relied on at least one 4-cylinder engine option every year and while many of those were very low performance economy motors – the introduction of the 2.3L turbocharged engine changed how people looked at the 4-cylinder engine. The 1983 Mustang Turbo GT showed that a small, turbocharged engine could offer comparable performance to the 5.0L V8. The 1983 Turbo GT offered less power than the Mustang GT with the 5.0L V8, but in 1984, the new SVO Mustang used a similar 2.3L 4-cylinder engine to offer the exactly same power output of the Mustang GT at 175hp. In 1985, the SVO Mustang offered 205hp while the Mustang GT HO got a bump to 210hp. In 1986, the SVO 4-cylinder turbocharged Mustang offered 205hp while the Mustang GT had just 200hp, but the turbo 4 was gone after 1986.

The original turbocharged Ford Mustang created quite a cult following so when it was announced that the 2015 Ford Mustang would have a turbocharged 4-cylinder EcoBoost, many people hoped that Ford would call this new model the modern SVO Mustang. When the new EcoBoost Mustang was introduced in December devoid of any SVO badges, those hopes seemed to be dashed. So what will Ford call the EcoBoost package for the 2015 Mustang? Turns out…they wont call it anything.

I had a chance to speak with Ford Motor Company Global Communications Manager Alan Hall and I asked him if the 2015 Ford Mustang if the EcoBoost engine would be part of a specially named package such as the 2015 Mustang SVO or the 2015 Mustang EcoBoost. He explained to me that those Mustangs fitted with the powerful EcoBoost engine will not carry any special name or trimline. The EcoBoost will be offered as an option in the 2015 Mustang over the standard V6, but much in the same way that the base model Mustang isn’t called the Mustang V6 – Ford won’t officially call appropriately equipped models the Mustang EcoBoost for marketing or sales purposes. Buyers will most likely refer to their S550 as an EcoBoost Mustang or a Mustang EcoBoost to point out that it has that high tech mill, but there isn’t going to be a special package or trimline that includes the new EcoBoost engine.

This is an interesting choice by Ford Motor Company to introduce the new 2.3L EcoBoost as simply an optional engine for the base model 2015 Mustang. It would seem to me that Ford is missing out on an opportunity to call on a popular old school name for marketing purposes, but I'm no marketing expert. This really won’t have any negative impact on the next generation Mustang, but it will most certainly bum out some SVO fans who were hoping to see a reincarnation of the classic turbo-4 trimline.

Now I should point out that the original 4-cylinder engines in the Ford Mustang didn’t come as a part of a special trimline back in the 70s. The best known turbocharged 4-cylinder Mustangs were the Turbo GT and SVO models from the mid 1980s, but the first turbo 4 was introduced in 1979 when the Fox Body was introduced. Ford offered the 2.3L turbocharged engine in the 1979 and 1980 Mustang with slightly less power than the Mustang GT’s V8 and those engines didn’t come with a special trimline. The engine was re-introduced for 1983 as the Turbo GT. Based on that…maybe there will be a special package for the EcoBoost in the near future, but it won’t be in 2015.

Other 2015 Ford Mustang News:
Ford Uses 3D Printing to Turn the 2015 Mustang into a Tasty Treat
UAW Invites 9 Year Old Cancer Patient to Manage the Ford Mustang Plant
Right Drive, EcoBoost Could Make the 2015 Ford Mustang the World's Bestselling Muscle Car
No 2015 Ford Mustang V6 in Europe - but EcoBoost Could Make it a Huge Success
2015 Ford Mustang is Faster than 2014 Models, EcoBoost Gets Surprising Top Speed