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“Since not everyone can make it out to Congressional for this year’s U.S. Open, we want to share our passion for golf with fans by letting them express their love for the game on the Lexus Facebook page,” said Dave Nordstrom, Lexus vice president of marketing.
“We value the golf community and invite them to check in with us daily and vote on everything from how far they are willing to go for the perfect swing to how many golf bags they can fit in their car. The page will be an engaging destination for golf fans to connect.”
Every day leading up to the U.S. Open Championship at Congressional Country Club June 16-19 in Maryland, Lexus will post new questions on its Facebook page to see how obsessed fans actually are about golf. After submitting an answer to questions, visitors can view poll results in real-time. Fans on the page can also watch videos with Peter Jacobsen and USGA Senior Technical Director Dick Rugge about why golf balls have dimples and why wedges have grooves.
A Full Swing Golf simulator will encourage golf fans to take their best shot on a virtual Congressional course for the chance to win an all-new CT Hybrid (pictured). Other activities in the Pavilion include a photo with the U.S. Open Championship Trophy that can be shared on Facebook and Twitter, autograph signings with pros and the chance to create a personalized flipbook using golf props.
The LFA supercar will be available on the site for people to explore.
To participate in the survey, go to http://on.fb.me/LexUSGA.
You can reach TorqueNews.com's Hawke Fracassa at [email protected].
Image source: Lexus
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