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The hiring spree will bring the number of Bespoke staff to more than 50 new auto workers. The new hires will accommodate a growing customer demand for Bespoke items, a trademark service put forth by the British luxury car marque.
The Bespoke operation, based at the home of Rolls-Royce in West Sussex, needs the new hires because Rolls has seen a dramatic increase in customer demand for personalized Bespoke features. These features transform the brand's premium cars into hand-crafted masterpieces that are as individual as the owner’s fingerprints. To quench demand, Rolls is recruiting additional Bespoke designers as well as engineers in manufacturing and project-management functions. Operational support functions will also expand in various areas, including product marketing and sales.
Bespoke operations are not limited to design and development of automotive parts. Bespoke allows Rolls-Royce customers the luxury of commissioning motor cars to suit their personal lifestyles. Examples are as versatile and unique as picnic sets that are color-matched to a car’s interior, carefully selected luxurious interior materials or the creation of seamless storage for an owner’s favorite belongings, Rolls-Royce said in a statement.
“The ability to Bespoke one’s vehicle has always been at the heart of Rolls-Royce so it is very encouraging to see that after more than 100 years at the very pinnacle of the automotive world, our Bespoke services are still very much in demand from customers all over the world today,” said Jolyon Nash, director of sales and marketing for Rolls-Royce.
To see an example of a Bespoke car, go to www.21stCenturyLegends.com. You can reach TN's Hawke Fracassa at [email protected]. To make an inquiry about a job with Rolls-Royce, go to facebook.com/rollsroycemotorcars.
Image source: Rolls-Royce Motor Cars
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