Skip to main content

5 Things Wrong with the All-New Hyundai Santa Cruz

It’s tough to buck the trend but there are already 5 things wrong with the all-new Hyundai Santa Cruz. Hyundai should be able to fix some; others will require major investment by the Korean automaker.

Hyundai introduced the 2022 Hyundai Santa Cruz earlier this week to great acclaim. Apparently it’s the small pickup truck (or sport activity vehicle) the world has been clamoring for, yet few people outside the automotive universe seem to be talking about.

Almost immediately it becomes obvious there are 5 things wrong with the Santa Cruz. Some are easy to fix (electric version) and some aren’t. All should affect your decision to buy a 2022 Santa Cruz.

(That's not to say we totally dislike the Santa Cruz. There are also 5 good things to know about the Santa Cruz that should be considered as well.)

The first thing is Hyundai isn’t a pickup company. Sure, the Santa Cruz is basically a Hyundai Tucson underneath. However, the rest of the Santa Cruz is all new for Hyundai and the team at the Hyundai plant in Alabama. There are bound to be issues with the 2022 model that will be fixed for the 2023 model year. Be patient and wait a year. Let the kinks get worked out.

2022 Hyundai Santa Cruz engine

The second thing is the choice of engines. The 1.6-liter 4-cylinder direct-injected, turbocharged engine from the Hyundai Kona would be the better choice because its low-end peak torque delivery seems better suited to a sport activity vehicle, which isn’t built for speed. Also, a seven-speed dual-clutch transmission just seems to make more sense.

The third issue is the targeted market: urban dwellers. They’re a myth, especially in light of the pandemic when people moved out of cities in great numbers. The 2022 Santa Cruz will sell in great numbers among the people who don’t need marketing to. The challenge comes with the 2023 year and beyond.

2022 Santa Cruz bed

The fourth issue is it’s a four-door sport activity vehicle. More room could have been gained in the bed if this was a two-door vehicle with a small interior cargo area that could seat two kids in a pinch. It’s an educated guess but the market for the Santa Cruz isn’t going to be families; it’s going to be active couples with no kids. A coupe, so to speak, would make the bed more functional.

2022 Hyundai Santa Cruz sideview

The fifth issue is the choice of powertrains. Where is the electric option? Hyundai is on a massive move to dominate the electric vehicle market globally. It would have been a home run to unveil the Santa Cruz EV from the start. It has the electric vehicle platform technology. By 2025 Hyundai aims to sell 1 million electric vehicles globally. It took a giant step toward that goal with the reveal of a 10-vehicle EV lineup. It should have been 11 vehicles.

What do you think? Are there other issues that come to mind? Are these issues we raised incorrect? Comment below.

Keith Griffin covers Hyundai and Kia at Torque News. He has been writing continuously about cars since 2002. Keith used to be a researcher/writer for US News & World Report, as well as numerous car sites, including Carfax and Car Gurus, and a contributor to The Boston Globe. Most recently, Keith was the managing editor for American Business Media. Follow Keith at @indepthauto on Twitter, on @LinkedIn and on his Indepth Auto Facebook page.

Comments

Edward Shea (not verified)    December 7, 2021 - 11:31AM

I've had my Santa Cruz for a few months now. I like it a lot but a few things of note...
I bought the loaded top of the line model turbo etc.
- no memory driver seat(for a 2 person vehicle that's a pain)
- default for the auto high beams is off- must be set after every start
- the rear bed window is more of an obstruction than I imagined for something I will likely never use
- the video screen can be a pain when you are looking for something when driving
- the garage door function doesn't work when the vehicle is off- Must start it in a closed garage before you can open the garage door.
- remote start has to have lock button pushed before it will work(my other car didn't- Chrysler 300c)
- Apple car play must be plugged in- cannot bluetooth it.
I still love the vehicle, but if they fixed these minor issues I would likely trade it for a new one.

Victor smith (not verified)    December 9, 2021 - 1:55PM

My Top 3 peeves
1. No Manual Transmission option
2. No Bed Shell option (to date)
3. No Manual Transmission option
Not everyone wants an automatic. I hate automatics, every car I have owned has been a manual and I don't see any reason to change that.
Missed opportunity: Fold down rear seat and openable rear panels to allow cargo extension into the the cab. Chevy Avalanche has this feature and its really a good option for small bed pickups.

Lash (not verified)    January 19, 2022 - 8:12PM

I like the four door and the box size.. i guess we don't all want the same thing.. it is a cool vehicle much like the Ranchero or El Camino built for people who want something different. the price is kind of high but i would like one..

William Isales (not verified)    February 6, 2022 - 4:10PM

I think making a pickup truck with a 4 cylinder engine is ridiculous, I was interested in this truck but that turn me away.

Thomas Tillman (not verified)    February 13, 2022 - 9:59AM

As a owner of a Hyundai Santa Cruz, I think you need to drive one. It rides like premium SUV. Also for older folks, it is far easier to get into. The conventional truck is higher and harder to get into. Next how offen do people use the 4 foot bed in back. It's nice to have a small storage bed when needed. For my needs, the Santa Cruz was a smart buy for us

Bob Nart (not verified)    February 14, 2022 - 1:48PM

You have no idea what you are talking about. Terrible article. I suggest you go test drive the vehicle, reeducate yourself on the specs and update / retract your article.

Pete (not verified)    March 15, 2022 - 10:40AM

So he doesn't like it. Who cares? Why come on here, get fired up and whine? If you want one, buy one. Everyone is entitled to their opinions. The article was labelled "5 reasons not to get". Did anyone force you to read it? Do you think people are screaming in rage on the sites labelled "5 reasons to get"? He was simply stating that he doesn't think it will sell enough to be a hit. Didn't say no one would buy one. Just because you like something doesn't mean it's gonna or gotta be a hit. I liked the Dakota. Probably sold a lot more then this will and it got cut. Don't be so sensitive and read things you don't agree with. Move on and live your life.

Mike (not verified)    April 1, 2022 - 5:00PM

Been waiting for awhile, drove 100 miles through the hills of Tennessee. The Select Premium model has a lot of nice features. It’s just the wife and I travel vehicle and I can pull the little 19’ sailboat around..had a 1980 Subaru Brat and the SC doesn’t feel or ride anything like it..I loved the concept model but perhaps it was a smart move to include 4 doors..seems to have plenty of power only time will tell…I’m rooting for it..my first Hyundai..

James Mooney (not verified)    January 12, 2023 - 9:22AM

I just bought a 2023 SC Premium a month ago. Drove a Ridgeline for 6 years and loved it. I was looking for something a little smaller and more carlike. ($10,000 savings from a new Ridgeline) So far I love it.
#1 - Agree and almost waited for the 2024’s to come out.
#2 - Don’t know anything about the engine you reference, but plenty happy with the current turbo.
#3 - Agree
#4- Disagree. Wouldn’t have bought it if it was a 2 door.
#5 - Electric vehicles are as wasteful as putting solar panels on your house.
#6 - Poor blind spot view, but that was a sacrifice I made.
#7 - Some of the buttons are frustrating, like the volume . I’d rather have dials.
#8- I can live with the smaller bed.
It’s a smaller Ridgeline with much better gas mileage. Never did better than 20 with the Honda and I’m already getting 23-24 around town. More nimble and quicker than my Ridgeline with a better payload and self leveling shocks.

Hemiram (not verified)    January 13, 2023 - 5:12AM

I drove a friend's Santa Fe, and I kind of liked it. Not loved it, but they really need to make it in some decent colors. I've never seen a vehicle where the best colors are black and white. It's crazy, no red, orange, yellow, even a decent blue, anything that had some punch to it. Until then, no saie, and a non turbo V6 would be a nice choice. Everyone I know who has a turbo engined vehicle has had problems with it, if they kept it past the warranty.

BILL PALOMBO (not verified)    January 26, 2023 - 5:05PM

THIS VEHICLE NEEDS TO BE MANUFACTURED WITH JUST 2 DOORS AND A 1 AND HALF TO 2 FOOT LONGER BED.DESIGNED LIKE THIS IT WOULD BE A PERFECT VEHICLE FOR A SINGLE PERSON OR A MARRIED COUPLE WITHOUT CHILDREN,THEY WOULD SELL TONS OF THEM!!!

Laery wolf (not verified)    February 27, 2023 - 3:41PM

A Hyundai Santa Cruz PHEV makes more sense. No range anxieties while towing or hauling bikes. 40 miles of electric range for city driving. Am EV would have 250 miles EPA but only 220 miles at 70 mph and 190 miles at 80 mph. Throw im bikes on a rack in bed and range droos to 150.or less. Tow a small trailer and range droos to 100 or less. No thanks. Nwes 500 kWh batteries before EVs are a full replacmemt vehicle. So stick to PHEBs until then.

Larry Wolf (not verified)    May 4, 2023 - 9:04PM

Absolutely the Santa Cruz needs a PHEV and a full EV line. I prefer the PHEV myself which if it has 40 miles of EV range that's enough for city driving and then i have no range worries towing a biking trailer to the boonies like Moab from 500+ mile off locations. With a full EV the range with a trailer drops so poorly that it's frustrating to say the least with less than 100 miles of Ev range pulling a 5,000 lb load of dual axles trailers (flat bed with bikes). But with a PHEV you don't have that trouble at all. You get zero CO2 in the city charging at home with solar tand then only produce CO2 and hydrocarbons OUTSIDE the city limits which is far less harmful although it produces more for those trips than a BEV when combined with city driving on solar the end result is nearly the same for a BEV that doesn't have home charging with solar.

JB in the U.P. (not verified)    June 17, 2023 - 11:22PM

Haters gonna hate.
I've had my 2022 Sta Cruz SEL AWD for 18 months now. 18k on it. Hauled 4x8 sheets of plywood in it and everything else that fit in the back.
I didn't want a gas hogging truck anymore, and I've had S-10's and a 2005 Ford Ranger XLT 4.0 4x2 V6. I wanted a highway cruiser and a two-tracker when I needed it. Realtruck.com tow hitch and soft tonneau cover, 18" Blizzaks for winter. We get 20-25 feet of Lake Suoerior lake effect snow each winter and Falken Wildpeak A/T's for summer. I average 32mpg w/ the little 191hp engine in the Summer and 21-26mpg in the winter.
I'm very happy with my purchase. I paid $29,995 for it when other dealerships were ripping people off at inflated prices. I drove to St Paul to buy it the day after I saw one online and in stock.

WILLIAM J PALOMBO (not verified)    July 29, 2023 - 10:19PM

THE SANTA CRUISE WOULD BE A MUCH BETTER VEHICLE AS A TWO DOOR.THIS IS A PERFECT VEHICLE FOR SINGLE PEOPLE AND MARRIED COUPLES WITHOUT CHILDREN. ALSO IT WOULD BE A MUCH BETTER LOOKING VEHICLE WITH ONLY TWO DOORS! YOUNGER GUYS BETWEEN 21 AND 35 PERFER A TWO DOOR VEHICLE,THINK YOUNG!

Squier Smith (not verified)    August 5, 2023 - 6:14PM

We bought a Limited model 15 months ago. I only have 3 major gripes. The door handles as so tinny it irritates me every time I open the door. The Passenger seat is manual with limited adjustments. In a vehicle this expensive, the two seats should electric with multiple adjustments. The gas tank is very small, thus a limited range. Overall, we are very satisfied with its utility and drivability.