Kelly Blue Book rates the value of vehicle over their first five years of life and then sorts out the wheat from the chaff. Each year the Toyota Tacoma is the top truck. It won again this year. Number two is the Toyota 4Runner. These are not just the number one and two trucks and crossovers. These are the top two vehicles in America for resale value – period. The Tundra is number six overall, ahead of the Ford F-150, Chevy Silverado, GMC Sierra, and the Ram. Catch your breath and let’s look at some numbers. GM is coming on strong.
Thirty-six months after it is bought new the Toyota Tacoma retains an incredible 73% of its value. Keep in mind that these percentages are based on MSRP. That means if you buy a Tacoma for about 10% off of its sticker price (that would be a screaming good deal) your truck actually retains about 80% of its value after three years. This year the new Chevy Colorado and GMC Canyon join the list. What we find amazing is just how close they are to the Tacoma. Both are at about 71% in three-year retained value.
The Tundra’s three-year number is also impressive, and it tops the full-size truck category. At 64% it is still way ahead of the next closest full-size truck, the GMC Sierra at 57%. However, when you keep in mind that GMC, and all of GM’s trucks, typically sell at huge discounts (over $10K off list is not uncommon), the actual used-truck price of a GMC may be close to that of a Tundra.