The Subaru Crosstrek Climbs High And Another New Model Is On The Horizon

Crosstrek keeps trekking 

If you don't think Subaru Corporation hit a home run with the all-new next-generation 2024 Crosstrek, I'll show you its June sales record. The new Crosstrek is not Subaru of America's (SOA) best-selling model, but it's a close second. And Crosstrek had its best June ever. 

Find out in my overall performance report here how Crosstrek helped SOA achieve its impressive 23rd consecutive month of sales increases. 

Can Crosstrek get any hotter?

The newly remodeled 2024 Crosstrek subcompact SUV was the second best seller in June. SOA reports that 15,132 subcompact SUVs were delivered to customers in June 2024, compared with 13,802 in June 2023, a 9.6 percent increase. 

Crosstrek sales increased by 9.6 percent in the first six months of 2024, with 79,500 models sold compared with 76,130 in 2023. Along with Forester, Outback, and Solterra, Crosstrek is the fourth model to see an increase in sales for the first six months. 

Crosstrek hits another record. 

As I mentioned, the newly remodeled 2024 Crosstrek subcompact SUV just had its best June ever, and it's hot. The new Wilderness trim helps spur sales. 

It's not a surprise because the new rugged Crosstrek Wilderness trim level is sought-after. Crosstrek is the model most taken off-road by customers, and now outdoor enthusiasts have the Wilderness trim level that's already set up to get further off the trail. Read my report on Wilderness here.

Still neck and neck

The competition between the Outback and Crosstrek for the second-highest total sales volume for the year is a thrilling race that keeps the industry dynamics engaging and exciting. 

How does Subaru Corporation top the new Crosstrek Wilderness?

There's a new Crosstrek trim coming. Remember the Crosstrek Plug-In Hybrid? Only a few people got excited about the Crosstrek PHEV, so Subaru discontinued the trim level. Find out more from my Crosstrek Hybrid report here.

The anticipation for the new Crosstrek Hybrid is notable, promising an exciting future for Subaru and its enthusiasts.

My recent report from an Automotive News (by subscription) story said Subaru Corporation will bring back the Crosstrek Hybrid trim level in 2026. It looks even more likely because Tetsuo Fujinuki, Subaru's chief technical officer, explained the new Subaru Hybrid technology in a new video. 

A camouflaged Subaru Crosstrek prototype was displayed next to the new Boxer engine he described. You can read my report on the new Subaru Crosstrek Boxer/Hybrid tech here. 

With the Crosstrek due for a refresh in 2026, it's reasonable to expect the new Crosstrek hybrid to hit the market in two years. This timeline provides potential buyers with a clear understanding of when they can expect to see the latest model in showrooms. 

Find out more. Read my related story: The All-New Subaru Crosstrek Hybrid Comes Into View

As Automotive News reported, the new Crosstrek hybrid powertrain could be added when the Crosstrek undergoes its mid-cycle refresh, which should come in 2026. I am speculating that Subaru will manufacture the new U.S. specification 2026 Crosstrek Hybrid at the Subaru of Indiana Automotive plant.  

The next-generation Subaru Crosstrek is flying high with more record-setting feats. But Subaru won't sit on its success. There's more to come. 

How likely are you to buy a new Crosstrek Hybrid trim level? Click the red Add New Comment link below and let us know your thoughts.

I am Denis Flierl, a top Torque News reporter since 2012. I’ve invested over 13 years in the automotive industry in a consulting role, working with every major car brand. I am an experienced Rocky Mountain Automotive Press member. You'll find my expert Subaru analysis here. Follow me on my X SubaruReport, All Subaru, WRXSTI, @DenisFlierl, Facebook, and Instagram.

Photo credit: Subaru