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Subaru Says The 2024 Solterra Has No Price Increase - How They Secretly Sneak One In

Subaru announced the 2024 Solterra EV with new updates and features. That's true. Subaru says the Solterra has no price increase. That's untrue. See what the automaker tried to pull off.
2024 Subaru Solterra in the showroom

Subaru of America (SOA) announced the 2024 Solterra EV has been updated and gets new features. EV customers will like the changes. SOA also says the 2024 all-electric Solterra will have no price increase from the previous year. That is untrue. See how the Camden, N.J. automaker sneaks in a price increase. 

First, let's look at the upgrades.

1. Solterra has improved charging performance.

Subaru gives the 2024 Solterra faster charging performance, a significant improvement. Solterra now has a high-capacity lithium-ion battery that charges from 10 percent to 80 percent as quickly as 35 minutes, with a state of charge indicator displaying the estimated time to 80 percent or 100 percent. 

2024 Subaru Solterra side view

photo credit: Adventure Subaru

Subaru says, "Thanks to an upgraded battery conditioning system, the 2024 Solterra can charge at temperatures below freezing significantly faster than its predecessor, up to 80 minutes faster in certain conditions. With thousands of accessible public charging stations and D.C. fast charging, charging the Solterra away from home is now quicker and easier. At home, the Solterra offers affordable Level 1 or Level 2 charging compatibility."

2. A redesigned steering wheel 

The second upgrade is the Solterra's newly redesigned steering wheel with regenerative braking force paddle switches. Subaru says it improves charging performance thanks to more efficient battery conditioning. 

2024 Subaru Solterra front view

photo credit: Adventure Subaru

3. New EyeSight capability

Subaru's EyeSight just improved—the 2024 Solterra debuts EyeSight with advanced driver-assistance features. The Solterra is the only Subaru model with the improved EyeSight safety technology.

New for 2024, Subaru says the Solterra can travel in its lane at speeds up to 25 mph with only driver supervision, including stop-and-go traffic. With the improved safety tech, Solterra can also change lanes on command by activating a turn signal, and the addition of Front Cross Traffic Alert makes pulling into an intersection safer by alerting the driver of potential collisions.

4. Subaru says there is no price increase.

It may not be a significant price increase, but I think it's essential for customers to know. Technically, the 2024 Subaru Solterra price stays the same. But Subaru of America raised the designation and delivery fees by $120. The dealer fees are added to the price of every new Solterra. They are non-negotiable.

The 2023 model year destination and delivery fee are $1,225. The 2024 Subaru Solterra destination and delivery fee is $1,345, an additional $120.

2024 Subaru Solterra pricing

The 2024 Solterra has three trim levels: Premium, Limited, and Touring. Pricing for the Solterra Premium trim level starts at $46,340. The Limited trim carries a starting manufacturer's suggested retail price of $49,840. The top-of-the-line Touring trim is priced at $53,340. Prices include destination and delivery fees ($1,345). 

When will the 2024 Subaru Solterra arrive in U.S. showrooms?

The newly updated 2024 Subaru Solterra EV will begin arriving at retailers nationwide in early 2024. Stay tuned. 

Thanks for reading, everyone. I hope you enjoyed this 2024 Subaru Solterra story. See you tomorrow for my latest Subaru Report.

For additional articles related to new Subaru models, here are a few of my top stories you may enjoy. 

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Watch the Subaru Solterra Early Review | Consumer Reports

I am Denis Flierl, a 12-year Torque News senior writer with 20+ years of Subaru and automotive journalism experience. I enjoy bringing you, the Subaru fans and customers, the most up-to-date Subaru news, reviews, and new model information. You'll find the latest Subaru stories on the Subaru page. Follow me on my The Dirty Subaru website, Dirty Subaru blog, SubaruReport, All Subaru, WRXSTI, @DenisFlierl, Facebook, and Instagram.

I’ve got you covered! - I cover all Subaru all the time - It’s called the “Subaru Report.” Check back daily for my expert Subaru analysis!

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photo credit: main image Tucson Subaru

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