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The Subaru Outback has been the sales leader for Subaru of America until last year, when it lost the title. After that, the hot Crosstrek subcompact SUV became the best-selling model in the lineup, but the Outback midsize SUV is back.
Things are improving for Subaru of America (SOA) as the automaker did it again in May with another sales increase, and the Outback was a significant reason. SOA reported a sales increase last month, continuing the upward trend in 2023. Subaru says sales were up 28.2 percent in May, the tenth consecutive month of month-over-month sales increases for the Camden, N.J. automaker.
The upward sales trend results from all models except for one are up for the month compared with last year. The BRZ sport coupe had the most significant jump in sales, followed by the Impreza compact and Forester compact SUV. But the Outback leaped forward to take the overall sales leader in May and now for the year.
SOA reported 54,531 new Subaru vehicles were delivered to customers for May 2023 compared with May 2022, when they had 42,526 sales. "We'd like to thank our retailers for going above and beyond in this tenth consecutive month of sales growth, with a 28 percent increase compared with May 2022," said Jeff Walters, the new President, and Chief Operating Officer, Subaru of America.
Outback is back on top as the top performer in May and for the year.
The newly upgraded 2023 Subaru Outback midsize SUV significantly increased by 16.5 percent in May, with 17,146 models sold compared with 14,724 in May 2022. As a result, the Outback is now the top performer in the lineup. Outback is now up 1.5 percent in the first five months of 2023. Outback leads all other models with 65,178 midsize SUVs delivered to customers in 2023. The Crosstrek slips to second place with 59,374 total sales throughout the first five months.
The Outback gets new awards.
An updated study from Consumer Reports (by subscription) says the 2023 Subaru Outback now ranks among the seven best midsize SUVs for comfort and roominess inside to carry your family and belongings.
CR says, "Yes, it looks more like a raised wagon than an SUV, yet the Outback is a formidable competitor, thanks to its solid feel and very comfortable ride that outshines even some luxury SUVs. In addition, the high ground clearance and standard all-wheel drive help make the Outback ready to tackle light off-road duties."
And sales will continue to increase for the Outback as it gets new upgrades for the 2024 model change. For 2024, the midsize SUV gets further improvements like upgraded LED dome and cargo lights; a 360-degree heated steering wheel is now standard on more trim levels, including Wilderness and other Onyx Edition trim upgrades. You can check out the 2024 Outback trim level and model guide here.
What is the price of the 2024 Subaru Outback?
The Base is priced at $30,190, Premium ($32,490), Onyx Edition ($37,400), Limited ($37,090), Touring ($41,640), Onyx Edition XT ($40,655), Wilderness ($41,255), Limited XT ($41,490), and Touring XT ($44,090). In addition, destination and delivery fees are included in the price above ($1,295).
What sets the Outback apart from the competition?
What sets the Outback apart from other family SUVs? All Outback midsize SUV trim levels ride higher with extra ground clearance than most family haulers. The Outback has 8.7 inches of ground clearance, Subaru's Symmetrical all-wheel-drive is standard on all trims, and X-Mode for all-terrain performance comes on all models. The Outback also gets the highest safety scores from the IIHS.
There is a new sales leader for the Subaru of America all-wheel-drive lineup. The Outback midsize SUV is back.
You Might Also Like: The New Outdoor-Themed 2024 Subaru Outback Wilderness Features And Model Guide
Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report, where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.
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Photo credit: Subaru USA
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