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According to the latest GM news release via media.gm.com, the new show truck previews the next-generation Colorado midsize pickup truck, which will build on Chevrolet’s strong truck DNA and award-winning heritage.
Thailand was chosen as the site of the global debut, because of the popularity of pickup trucks; and the growing importance of the Thai market to Chevrolet.
In 2010, the pickup truck segment accounted for 43 percent of vehicles sold in Thailand. The new Colorado will go on sale there later this year.
“Trucks play a key role in most Southeast Asian markets,” said Susan Docherty, vice president, GMIO Sales, Marketing and Aftersales. “Nowhere is this more evident than in Thailand, where trucks like the Colorado are ingrained in the local lifestyle. Thailand was a natural place to give the public a first glimpse of our all-new Colorado.”
More information on the truck will be revealed at the global premiere. The public will get its first look at the Chevrolet Colorado show truck at the Bangkok International Motor Show from March 25 to April 5.
For the record, Chevrolet is celebrating its centennial, having been founded in Detroit in 1911. Last year, the brand had sales of about 4.25 million vehicles in more than 120 countries.
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About the Author: After 39 years in the auto industry as a design engineer, Frank Sherosky now day trades, writes articles, books and ebooks via authorfrank.com, but may be contacted here by email: [email protected]
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