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The Questionable Future of the Jaguar XJ

The current Jaguar XJ has been with us since 2010 and only got a refresh just last year. With most luxury manufacturers redesigning their flagship sedans, there comes the question as to when Jaguar plans on redesigning their contender.
Posted: April 20, 2017 - 3:19PM
Author: Will Maley
Jaguar XJ

“We had a facelift with 2016, so it is approaching the end of its lifecycle. We’re looking at, you know, future opportunities of where that could possibly go,” said David Larsen, general manager of North American product management for Jaguar to Motor1.

When asked if there was a new XJ in the pipeline, Larsen said he could not "confirm or deny" anything relating to it.

The XJ has never been a big seller for Jaguar, nor made a real dent in the luxury flagship sales race. Last year, Jaguar only moved 3,834 XJs. This pales in comparison to the Mercedes-Benz S-Class (18,803) and BMW 7-Series (12,918).

Jaguar could have decided to let XJ run its course and focus on models that can bring them sales such as crossovers. But for the time being, the fate of the XJ is in limbo.

Pic Credit: Jaguar

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Comments

Maria (not verified)    April 22, 2017 - 3:52AM

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This gen XJ is not one of Ian Callum's finer works. It looks very bloated and ill-proportioned. I wouldn't be surprised if the XF gets the historical "xj"'name and the whale is sent out to pasture. The Bertone jag concept car from a few years back could also work. It was another update on the Lyon's design, but modernized and distinctive. The current XJ looksmlike just about every other big luxury four door coupe.