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The Dodge Challenger and Charger have a new little brother and it’s looking to create buzz in the compact utility segment. The 2024 Dodge Hornet R/T hybrid uses its electrified powertrain to boost the CUV’s horsepower. With 288 horsepower and 383 lb.-ft. of torque, the Hornet R/T is the quickest and most powerful utility vehicle of its size.
Dodge is welcoming the new 2024 Dodge Hornet R/T Hybrid with an advertising campaign called “A New Breed”.
“The new addition of the Dodge Hornet R/T to the Brotherhood of Muscle is a first step in how the Dodge brand will transition to the future, biasing electrification for performance and fun, not compliance ” said Tim Kuniskis, Dodge brand chief executive officer – Stellantis. “Introducing any new member to the pack can sometimes bring some trepidation, but with looks, feel and performance that are pure Dodge, the Hornet R/T fits right into our family. With 288 horsepower and 383 lb.-ft. of torque, the Hornet R/T can reach 0-60 in just 5.6 seconds, making it the quickest and most powerful utility vehicle in the segment."
New Dodge Lineup
Dodge has spent the last year saying goodbye to its powerful 2023 Dodge Challenger and Charger models. Until it can roll out new battery electric models, Dodge is left with a slimmed down lineup. The 2024 Dodge Durango is still in production, but Dodge needs the smaller Hornet R/T to bring younger buyers to the brand. Dodge also has a less powerful Hornet GT. The Dodge Hornet GT is not electrified. It features the Hurricane4 engine which is a 2.0-liter turbocharged inline four cylinder. The Hurricane4 is the most powerful gas engine in the compact-utility segment. It has 268 horsepower and 295 lb.-ft. of torque. Even without the added hybrid power, the Hornet GT is still the fastest and most powerful utility vehicle with a starting MSRP under $30,000. The sticker does not include the destination charges.
Dodge's First Electrified Performance Vehicle
Dodge Hornet R/T performance hybrid is the first ever electrified performance vehicle from Dodge. The Hornet R/T turns electrification into performance. Hornet R/T uses the Dodge brand's first hybrid powertrain to deliver the class-exclusive PowerShot, an on-demand feature that delivers an instantaneous boost of 30 horsepower. The PowerShot lets drivers use electrical power to reach 60 mph in just 5.6 seconds. The 2024 Hornet R/T also offers more than 30 miles of all-electric range via a 15.5-kWh lithium-ion battery.
“The legacy and reputation of the Dodge brand’s muscle cars run far and wide, the brand has been revered by our owners and enthusiasts for more than 100 years,” said Marissa Hunter, senior vice president of marketing, Stellantis North America. “While the Hornet R/T makes its entry into the compact-utility segment as an entirely new breed of electrified muscle car, this new marketing campaign lets our drivers know that its attitude, power and performance are all Dodge.”
The build and price configurator is live on Dodge.com for both the 2024 Hornet R/T and 2024 Hornet G/T.
Dodge Photo
Mary Conway is a professional automotive journalist and has decades of experience specializing in automotive news analysis. She covered the Detroit Three for more than twenty years for the ABC affiliate, in Detroit. Her affection for the Motor City comes naturally. Her father ran a gas station while Mary was growing up, in Wisconsin.
Follow Mary Conway at @MaryConwayMedia and send her car news tips for future stories.
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