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Dodge is Looking for Influencers to Boost Brand and New 2025 Dodge Charger Daytona EV

Content creators who love fast and powerful cars would get special access to Dodge events and vehicles.

Dodge is back with a new Brand Ambassador program similar to the one it ran when it was introducing its special “Last Call” 2023 Dodge Chargers and Challengers. The brand, which focuses on muscle cars and high-horsepower vehicles, says it is looking for “passionate enthusiasts” to represent Dodge at various events. Dodge is just rolling out its all-new 2025 Dodge Charger Daytona Scat Pack EV.

As I have reported previously, the Dodge Charger Daytona EV retains its title as the world’s quickest and most powerful muscle car. The Dodge Charger Daytona Scat Pack with its 670 horsepower will have an astounding 627 lb.-ft. of torque. The Scat Pack version reaches 0-60 mph in 3.3 seconds while running the quarter-mile in an estimated 11.5 seconds. The Dodge Charger Daytona R/T model will kick out 496 horsepower and 404 lb.-ft. of torque. The all-electric two-door Charger Daytona models are part of the Charger’s multi-energy lineup, which will include all-electric four-door Charger Daytona models as well as gas-powered Dodge Charger SIXPACK H.O. and Charger SIXPACK S.O. vehicles. When the gas-powered version arrives, it will have a 550-horsepower Dodge Charger SIXPACK H.O. version powered by the 3.0L Twin Turbo Hurricane High Output engine.

“We continue to push the boundaries of performance, and we’re looking for brand ambassadors who are also ready to shake up the status quo,” said Matt McAlear, Dodge CEO. “If Dodge isn’t pushing boundaries, if Dodge isn’t making people uncomfortable, we wouldn’t be Dodge, and those are the kind of ambassadors the brand is looking for: enthusiasts who disrupt, who will stand out and shine a light on the next generation of Dodge muscle.”

Dodge Brand Ambassador Program

Dodge says the some of the special representatives “will travel to events such as auto shows, vehicle launches, enthusiast events, NHRA drag races and more.” Perks include access to Dodge vehicles, Dodge VIP treatment and Dodge gear. Dodge started recruiting for the Brand Ambassador program at the recent Barrett-Jackson auction where it was providing rides in the all-new, all-electric, 670-horsepower 2025 Dodge Charger Daytona Scat Pack.

Dodge is not revealing what the salary or pay would be for the ambassadors.

Interesting Opportunity for Content Creators

The announcement suggests that the new Brand Ambassadors will have plenty of opportunities to be featured on social media. Both Dodge and the influencer could benefit from the cross promotion.

Dodge Brand Ambassador Perks

Brand Ambassador ID Card: Provides entry to Dodge enthusiast and motorsports events

Dodge Rides: Exclusive access to Dodge vehicles to create and promote innovative content

Dodge VIP: Elite VIP-level experience at events, including vehicle launches, delivering behind-the-scenes access and creating compelling content

Dodge Social: Appear in official Dodge social channel features and posts and leverage access to Dodge lifestyle and motorsports partners

Dodge Gear: Complimentary Dodge swag and Dodge-branded gear

Dodge Meet-ups: Face time with the Dodge team and celebrities for Q&As and to discuss updates and collaboration opportunities

Every one of those activities stresses the importance of creating social media content. The ambassadors will be given access to high-horsepower Dodge vehicles. “Lucky recruits will experience the full Dodge portfolio, including the 496-horsepower Charger Daytona R/T, the 710-horsepower Dodge Durango SRT Hellcat, the most powerful gas engine SUV ever, and the 288-horsepower Dodge Hornet R/T with PowerShot.”

High-horsepower enthusiasts are asked to apply to be a Dodge Brand Ambassador at Dodgegarage.com/badassador.

Dodge Photo

Mary Conway is a professional automotive journalist and has decades of experience specializing in automotive news analysis. She covered the Detroit Three for more than twenty years for the ABC affiliate, in Detroit. Her affection for the Motor City comes naturally. Her father ran a gas station while Mary was growing up, in Wisconsin.

Follow Mary Conway at @MaryConwayMedia and send her car news tips for future stories.