We don’t know whether you have heard the phrase: “over-promise and over-deliver.” It means that you give the customers what they have expected as a manufacturer – plus. In the case of the Ford F-150 Lightning, customers will benefit by receiving more power and capability than they ever expected from the electric pickups.
Customers Should Be Pleased
And, as the pipeline from the factory to customers begins to fill with examples of the electric pickup, customers should be pleased. The F-150 Lightning, the only full-sized electric pickup priced under $40,000, is now poised to begin shipments to customers, beginning with the Pro Series. It should establish Ford as a leader in the electric vehicle revolution.
The Lightning is the smartest, most innovative F-150 that Ford has built. The F-150 Lightning brings to its customer a 10-kilowatt innovative power plant on wheels, software updates that will make it better over time, and Built Ford Tough capability.
The standard- and extended-range battery packs offered on F-150 Lightning will deliver more horsepower than originally targeted and announced at the Lightning’s reveal in May 2021. The payload capacity increased as well.
“We were seriously focused on raising the bar on this truck, including after we revealed it, so we can deliver more for our customers,” said Dapo Adewusi, F-150 Lightning vehicle engineering manager. “And our drive for continuous improvement will get a big boost when we start getting feedback and ideas from customers when they receive their Lightnings.”
Extended Range Battery Gives More Horsepower
The extended-range battery pack produces 580 horsepower – up from the targeted 563 horsepower. The standard-range battery pack delivers 452 – up from the targeted 426 ponies initially promised. Both packs produce 775 pounds-feet of torque, more than any other F-150 pickup ever.
“Considering the initial numbers were impressive, these are amazing!” says F-150 Lightning customer and high school teacher Travis Piser. “It inspires confidence about how the truck will perform.”
F-150 Lightning is the only electric vehicle that is Built Ford Tough, and its maximum available payload capacity also increased from the original targets. Properly equipped F-150 Lightning pickups can now haul an extra 235 pounds for 2,235 pounds of maximum available hauling capability.
“I have been very excited for this truck ever since it debuted a year ago. The experience of driving one was simply amazing,” says F-150 Lightning customer and deputy fire marshal Matthew Brown. “Now you are telling me that is has more horsepower and can haul over a ton of weight in the bed. Absolutely blows my mind!”
EPA Estimates 320-Mile Range
In March, Ford released the final EPA-estimated range figures for all F-150 Lightning pickup models, including a 20-mile increase for F-150 Lightning XLT and Lariat trims with the extended range battery for a total EPA estimated range of 320 miles. Fleet customers can purchase the extended-range battery on Lightning Pro, which has an EPA-estimated range of 320 miles.
Click here to learn more about the electric 2022 Ford F-150 Lightning pickup, and click here to learn more about charging.
Photo courtesy Ford Motor Co.
Marc Stern has been an automotive writer since 1971 when an otherwise normal news editor said, "You're our new car editor," and dumped about 27 pounds of auto stuff on my desk. I was in heaven as I have been a gearhead from my early days. As a teen, I spent the usual number of misspent hours hanging out at gas stations Shell and Texaco (a big thing in my youth) and working on cars. From there on, it was a straight line to my first column for the paper, "You Auto Know," an enterprise that I handled faithfully for 32 years. Not many people know that I also handled computer documentation for a good part of my living while writing YAN. My best writing, though, was always in cars. My work has appeared in Popular Mechanics, Mechanix Illustrated, AutoWeek, SuperStock, Trailer Life, Old Cars Weekly, Special Interest Autos, etc. You can follow me on: Twitter or Facebook.
Comments
Hello. How and where I can
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Hello. How and where I can buy a f150 lightning
I live in Gaithersburg. Thank you so much. Good luck.
it's UNDER-promise and OVER
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it's UNDER-promise and OVER deliver.
geez, really, you got that one wrong at the jump?