Ford has Sold One Million EcoBoost F150 Pickups

The first Ford F150 with an EcoBoost engine hit the road in January 2011 and since then, the Motor Company has sold over 1,000,000 examples of this powerful yet fuel efficient engine family. Of course, the only EcoBoost engine available for the first few years was the 3.5L twin turbo V6 with 365 horsepower and 420lb-ft of torque, and while this premium EcoBoost engine proved to be very popular, the new 2.7L EcoBoost with segment-leading fuel economy among all gasoline powered engines has taken twin turbo truck popularity to the next level.

That combination of EcoBoost engines – with the MPG leader 2.7L V6 and the towing leader 3.5L V6 – has helped keep the F150 atop the list of the bestselling vehicles in America for almost 4 decades.

“We are proving that with advanced technologies like EcoBoost and high-strength, military-grade, aluminum-alloy construction, Ford continues to outperform the competition by virtually every metric,” says Doug Scott, Ford truck group marketing manager. “EcoBoost is delivering the value, capability and performance F-150 customers insist upon, while helping improve their No. 1 demand – better fuel economy.”

The EcoBoost Thrives from Day One
When the Ford F150 with the 3.5L EcoBoost V6 was introduced back in early 2011, there were more than a few truck enthusiasts who scoffed at the idea of a premium half ton truck engine with only 6 cylinders – twin turbo or not. That segment had always been dominated by V8 engines, so when Ford introduced the twin turbo V6 as the top of the line engine option, trucking traditionalists insisted that it would never succeed.

Even though the original F150 EcoBoost offered 365 horsepower, 420lb-ft of torque and segment leading towing capabilities, the V8 truck crowd continued to shun the 3.5L EcoBoost engine in its early days. On top of that, even with the impressive power and working capabilities, the 3.5L EcoBoost engine offered 22 miles per gallon on the highway, making it one of the most efficient trucks in the segment.

Over time, other companies offered up engine packages with better fuel economy numbers than the Ford F150 with the 3.5L EcoBoost V6, but even when it wasn’t an MPG leader – it continued to lead in towing capabilities among half ton trucks. When the 2.7L EcoBoost was introduced for the 2015 model year, the F150 reclaimed the title as the most fuel efficient full size, gas-powered truck on the market…a title which it still holds.

As a result of this early skepticism, it took the first EcoBoost engine 1,000 days to sell the first 400,000 units, but sales have improved over the years and the next group of 600,000 engines – lifting the F150 EcoBoost to the 1,000,000 units sold milestone – also took just 1,000 days. The sales rate during the second 1,000 day period increased by 50% over the first period of the same length, and according to Ford, the rate is continuing to increase. Between the two EcoBoost engines, Ford has sold more than 300,000 units in the first six months of 2016. Keep in mind that the first 400,000 EcoBoost engines sold in the F150 took a thousand days, but during the first 183 days of 2016 – Ford has sold more than 300,000 units.

In other words, the EcoBoost engines are continuing to grow in popularity, helping the F150 to continue to post monster sales numbers.