GM wants very badly to find more ways to utilize their current hybrid and electric vehicle technology and putting some of that green technology to work in a Cadillac would allow the company to charge more for a luxury PHEV than, say, the same drivetrain in a new Chevrolet Cruze. Cadillac was originally slated to feature the Converj – a luxury version of the Chevrolet Volt – but as cool (and profitable) as that may have been, the “new GM” scrapped the Converj.
The 2011 Cadillac SRX has a price range of $33k-52k, but even the very lightly equipped 2011 SRX quickly surpasses the $41,000 price of the 2011 Volt. Using portions of the Voltec drivetrain in a vehicle that costs $50k+ could help GM get closer to achieving profitability with their electric and hybrid vehicle technologies.
Source: Reuters
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