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Automobiles and advertisements are a match made in heaven and the 2013 Nissan Altima has a video you will love. The Altima started out as a pretty basic, small 4 cylinder economy car. Although it was good, reliable transportation, there was little to set the heart racing. For 2013 Nissan has revamped the car significantly keeping much of the best in the car and updating elements that needed changes.
2013 Nissan Altima Improvements
The new video advertisement for the 2013 Nissan Altima hits all of the cars major improvements. First, what appears to be the previous generation car is shown in a drab color. It then explodes Matrix style. The new engine is shown, and a stop motion viewing seems to show a six cylinder. Overlaid on that image is the message 38mpg. Good trick. You can have a six in the Altima and you can get 38 mpg. You just can’t get both at one time! Next the headlights are shown being morphed into the newer style with a cool blue glow. Finally we are shown the new interior in chocolate chip cookie coloring. Parents like that color because it means that Nilla wafer, chocolate ice cream drips and other kid chow will be easier to live with all over your car. That interior includes the new Zero Gravity seats our Torque News Reporter called the best he ever tested.
Smart-Key Tricks
One last bit of imagery of the Altima’s smart-key doing some graphics and flips and then landing solidly in a man’s hand introduces us to ourselves. Nissan wants us to see our own image in that of the attractive, happy, confident, affluent, thin, but healthy couple that get into your Altima and drive it out of the sterile garage it has just transported into. A final glance at the new gauges and out of the garage you go into that perfect city scape with zero traffic of course!
Nissan’s new advertisement video is indeed cool, and though it does play some of the typical tricks it is sure to resonate with shoppers for the 2013 Altima.
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