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If you have been eyeing the 2017 Mazda MX-5 Miata RF Launch Edition, today is the day to take action! The all-new MX-5 Miata RF features a fastback design with a retractable hard-top roof. Mazda has just released the pricing, and it is $33,850 for the SKYACTIV-MT six-speed manual and $34,925 for models with the six-speed automatic transmission. Buyers that want to reserve theirs today need only place a $500 deposit. By the way, we nailed the price estimate in our preview story!
Ordering today means that you are on Mazda’s short-list of 1,000 loyal customers it reached out to in advance. The company didn’t give any specifics on who those loyal customers are, so if you are among them, please comment below and tell us about your Mazda connections (what cars you own). This previous owner of a 2007 MX-5 Miata Grand Touring didn’t make the cut.
Launch Edition Owers Are Real! Read a 2016 Mazda MX-5 Miata Launch Edition Review - As Told By the Owner
If you are not a pre-selected loyal customer, it is worth trying to get a slot anyway. Simply try the pre-order site, MX5RFPreorder.com. All Launch Editon 2017 Miata RFs will come with Machine Gray Metallic paint color and Auburn Nappa leather interior trim with a hand-painted black roof panel. The Nappa leather and black roof will be exclusive to the MX-5 RF Launch Edition for 2017 in the U.S.
When Mazda conducted the pre-order system for the 2016 Miata back in 2015 the cars went quickly, so don’t snooze, or you will lose.
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Comments
I was lucky enough to get an
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I was lucky enough to get an invite and pre-ordered one. I've been wondering how Mazda picked customers as well. Here's my Mazda history.
Purchased new 2001 Tribute
Traded Tribute in 2004 for a new RX-8 Sport
Traded RX-8 in 2014 for a new 6 Grand Touring
All of these vehicles were purchased from the same dealership and all maintenance and service was performed there as well.
Gary, thank you so much for
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In reply to I was lucky enough to get an by Gary S (not verified)
Gary, thank you so much for writing! Congratulations! If you would like to follow up and do a short interview when the car arrives, please reach out to us. You can get in touch via the contact us tab at the bottom of the page. We'd love to hear how you like the new Launch Edition. Thanks again,
I bought new a 2006 3rd
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I bought new a 2006 3rd Generation Limited Edition MX-5 and still own it. I also bought a 2009 CX-9, which I sold earlier this year. Both vehicles were serviced at Mazda dealerships.