Toyota Reveals New 2016 Prius – Your Thoughts?

Toyota revealed the all-new Prius in Las Vegas last night to a room packed with automotive journalists. The big news is fuel efficiency. Toyota says a new Eco trim of the Prius line will do better than a 10% increase over the outgoing model, so that means the fuel economy will be between 56 MPG and 60 MPG. All Prius models will have a 10% improvement, or 5 MPG, bringing the models to about 55 MPG.

The 2016 Toyota Prius will also have a new, sleeker body. The redesign is not just for looks. The body sits almost an inch lower, is 2.4 inches longer and 0.6 inches wider. Toyota says the center of gravity is much lower, resulting in improved handling. In many ways, the new look reminds one of the all-new Mirai. Toyota is clearly reshaping its green-car line to have its own signature look. Under the skin, the 2016 Toyota Prius will also have a new double-wishbone rear suspension. Toyota also claims the body rigidity is increased, and, therefore, the car will be more responsive.

The Prius will also benefit from Toyota’s Safety Sense (TSS) system. The new, much more affordable active safety suite includes forward collision prevention, lane departure with steering assist and more. Toyota says this system will be available on all Toyota models by 2017. The current Prius achieves the Insurance Institute for Highway Safety’s highest rating of Top Safety Pick Plus.

Bill Fay, group vice president and general manager, Toyota Division said of the new 2016 Prius, “What was once a rational purchase that for many customers focused on fuel economy, is now so much more. This Prius will invite new drivers into the category by delivering an impressive look and feel, built on the foundation of safety and eco-consciousness that define the vehicle’s heritage.”

We will report fuel EPA fuel economy estimates and pricing data once it becomes available.