14 reasons why a new generation is embracing 2014 CLA-Class

A new generation of buyers is staying connected with the all-new Mercedes-Benz CLA-Class because of its latest mbrace2 technology. This group of younger buyers is embracing the new CLA four-door coupe for more than just its looks or price. This generation who Mercedes wants to attract to the brand, and the new CLA, is leading the German automakers growth strategy. What is the new mbrace2 technology about?

A younger generation is buying the new 2014 CLA and they grew up with technology and are completely comfortable with the new Mercedes technology called mbrace2. Mercedes wants to create the world’s most intelligently connected cars, and the CLA is one of those cars. mbrace2 gives CLA buyers the ability to locate Facebook friends, find popular restaurants on Yelp, and make nearly limitless requests with the Concierge service. And they are loving it.

Buyers who choose the COMAND Navigation option can download an expanded suite of 14 apps. Everything from local fuel prices to flight info to live traffic cams. Mercedes has developed the technology that these new buyers are looking for. What else can they do with mbrace2?

CLA owners can access different apps that provide a number of useful services. The Traffic Cameras app provides an overview of traffic conditions around their current location or a specific destination using traffic cam images. Fuel Stations and Prices provides an easy way to find the latest fuel prices at gas stations near a current location, along an intended route, or near a specific destination. They can also import a gas station to Personal POIs or the Address Book.

Are you thinking it’s too much technology to figure out? Not for a generation who grew up with it. They intuitively know how to use the new technology. Buyers can also use the Morningstar Finance app that monitors major stock market indexes and individual stock prices, including search capability via name or ticket symbol. They can customize the time axis/period of charts and customize a portfolio of individual stocks.

Flight Information provides real-time updates about flight arrivals and departures, terminal and gate information, and general airport information. “TuneIn” World Internet Radio gives access to more than 100,000 radio stations and podcasts worldwide. CLA buyers can stream Internet broadcasts, search for stations by language, region, genre or keyword, and save any stations to Favorites.

Want to see a movie? Buyers can use the Movie Show Times app that lets them search for up-to-date movie show times near their current location or desired destination based on preset preferences or additional search options. Search results also include additional information such as movie description, running time, viewer ratings and venue address.

If you are on a road trip and need to find a hotel, HRS Hotel Search helps find hotel accommodations near a current location or around a specific destination/POI. The service provides information such as room availability and prices, list of amenities, hotel ratings and reviews, street address and phone number for HRS reservation or call centers.

Weather can be an issue for all drivers and the Weather app provides graphical weather maps and forecasts for local, national and international locations and lets CLA drivers save those locations to Favorites. They can also customize map layers for various views, such as temperature, precipitation and wind speed.

It can sound a bit overwhelming to an older generation like myself who may struggle learning how to use the new mbrace2. But these CLA buyers are buying the new four-door coupe with this new technology and embracing it because they know how to use it. The all-new 2014 Mercedes-Benz CLA-Class can be ordered with the COMAND Navigation that gives a new generation a host of mbrace2 technology features that will keep them connected. Find out the complete options and cost here.

If you purchased the new CLA with mbrace2, tell us how you like it.

Image source: Mercedes Benz courtesy of Adam V.