When we think of Mercedes-Benz it doesn’t usually include a luxury motor yacht with an elegant design. But they’ve taken their automotive design language to the water. The Mercedes-Benz ARROW460 Granturismo offers a new dimension in luxury yachts and is a fascinating display of design. They call it the ARROW460 Granturismo and it just made its world premiere at the Monoco Yacht Show in Port Hercule.
The Mercedes designers wanted to come up with a yacht that would reflect the dynamic design and luxury of Mercedes-Benz. The did just that and they call it “the Silver Arrow of the seas.” It represents Mercedes-Benz well and stands for luxury, style and pleasure on the water.
The top-end boat features “charismatic design elements” that we see in the Mercedes-Benz famous sports cars of the past. The design team combined those same elements with a modern look in the luxury yacht in a way that communicates pure emotion. Why did Mercedes design a yacht when their main business is building automobiles?
Gorden Wagener of Mercedes-Benz Style said, “Giving shape to a boat was an exciting challenge for automotive designers like us. Our task was to explore how to apply the Mercedes-Benz design language to the particular proportions and specific requirements of a boat. We wanted to create something special and what we have come up with is indeed unique. The Silver Arrow of the seas embodies pure emotion and stands for luxury, style and pleasure.”
And it is something special. Just like their automobiles, Mercedes doesn’t do anything half-way. At 46 feet 6 inches long, the Granturismo yacht uses maritime innovations that have not been present in the boat industry until now. Mercedes designed the luxury yacht in close collaboration with their partner, Silver Arrows Marine. An exceptional yacht like this requires an exceptional group of individuals to make it happen. That team includes world-renowned marine architects responsible for some of the most capable and luxurious craft on the planet.
Mercedes-Benz developed the ARROW460 Granturismo luxury yacht because they can. It features a fascinating design “with all the speed and elegance” of a Silver Arrow. It would definitely meet the highest expectations of the most discriminating buyer. If we need to know the price, we most likely can’t afford it. The Monoco Yacht Show in Port Hercule runs from September 25-28, 2013. Watch the ARROW460 Granturismo video here.
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