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This year, Subaru of America cleaned up in Kelley Blue Book's (KBB) 2023 5-Year Cost to Own cars, trucks, and SUV awards. KBB says the 2023 Subaru Ascent, Forester, Outback, BRZ, and Impreza score among the best in category new vehicles you can buy. Here is the 2023 Ascent five-year cost to own.
What does it mean for SUV shoppers?
KBB adds up all costs associated with a vehicle for five years to generate this year's winners. Costs such as fuel, maintenance, repairs, financing, insurance, and one of the most significant factors of all, depreciation, are all factors that affect a vehicle's total ownership costs.
KBB says the 2023 Ascent retains its value better than all other 3-Row midsize SUVs and is the lowest cost-to-own model in its category. The Subaru Ascent was also a category winner for the 2021 and 2022 model years.
2023 Subaru Ascent
KBB predicted the 2022 Ascent to have a 5-year cost-to-own of $47,833 (including the purchase price), which is $5,087 less than the Three-Row Midsize SUV segment average.
What does KBB say about the Ascent?
"The Subaru Ascent takes the unique character of the Subaru brand and delivers it as a practical, family-friendly midsize SUV. It has 3-row seating for up to eight people, and every trim comes standard with all-wheel drive. In addition, the Ascent gets a nice mid-cycle refresh for 2023 with updated styling, upgrades to safety and infotainment tech features, and some creative new options like the Cabin Connect intercom system."
What is the price of the 2023 Subaru Ascent?
The 2023 Subaru Ascent base starts at $35,120, and Premium trims begin at $39,180. The Ascent Onyx Edition starts at $42,520, the upper Limited starts at $42,820, the new Ascent Onyx Edition Limited is priced at $47,520, and the top-trim Touring has a starting MSRP of $49,420. Pricing includes destination and delivery fees ($1,225).
What is the fuel mileage of the 2023 Ascent?
The Subaru Ascent base and Premium trim levels get an EPA-estimated 20/26 city/highway mpg and 22 combined mpg. Because they are slightly heavier, the Ascent Limited and Touring trim levels get an EPA-estimated 19/25 city/highway mpg and 21 combined mpg.
Other Subaru Ascent awards
A newly-updated study from Consumer Reports (by subscription) says the 2023 Subaru Ascent now ranks among the top models in the Three-Row segment as the most reliable and fuel-efficient family SUV for the second time.
Consumer Reports says the Ascent is safe, reliable, fuel-efficient, and perfect for around-town drives, commutes, and longer trips. The Ascent received updates for the 2023 model year, and CR says, "They like what they see."
Subaru has five segment winners in KBB's 2023 Lowest 5-Year Cost to Own Awards. The 2023 Subaru Ascent, Subaru Forester, Subaru Outback, Subaru BRZ, and Subaru Impreza ranked best for fuel mileage, maintenance and repair costs, financing, and insurance, and one of the most significant factors is depreciation.
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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report, where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.
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Photo credit: Subaru
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