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In November, the bad news for customers was if you wanted to buy a new 2021 Subaru Forester, inventory levels were so low you couldn't find one of the compact SUVs on retailers' lots. The 2020 models were also in short supply as Subaru recovers from its plant shutdown due to COVID-19.
The Subaru Forester has been the popular model in Subaru of America's stable of all-wheel-drive SUVs all year, but that changed as Subaru couldn't keep up with the demand. Sales fell in October for the first time as Subaru sold the remaining 2020 models. The slide continued in November as retailers ran out of Foresters to sell.
Subaru of America reported 12,211 Forester sales last month compared with 16,386 in November 2019, a drop of 25.5 percent. Forester fell behind the refreshed Crosstrek (12,841 models) and Outback (12,921), the top model by volume up 3.5 percent. After two months of decline from low inventory levels, Forester is in a negative figure for the first time, down 1.7 percent year-to-date.
According to a new study from Consumer Reports, the Subaru Forester is the second-best model in Subaru's stable with better than average reliability. The Subaru Forester has improved the most from last year's scores, scoring a 90/100 in the road test, 4/5 in predicted reliability, and 4/5 in expected owner satisfaction.
Forester's reliability scores also included its critical safety systems and crash test data from the Insurance Institute for Highway Safety (IIHS), in which the compact SUV gets the highest scores.
What's new for the 2021 Subaru Forester?
The 2021 Subaru Forester gets optional features that are now standard, and Subaru improves visibility on the new model. All 2021 Forester trims come standard with steering responsive LED headlights, high beam assist, and rear seatbelt reminder.
How much will the 2021 Forester cost?
The 2021 Forester gets a modest price bump and comes in five trim levels. The price increase will be between $340 to $440 including the destination and delivery fee (+$40). The 2021 Forester base has an MSRP of $25,845 (+$300), Premium ($28,845 +$400), Sport ($30,445 +$400), Limited ($32,445 +$300), and Touring ($35,945 +$300). Pricing includes $1,050 destination (+$40.)
Torque News checked with Subaru retailers near the Denver Colorado area this week, and they tell us the 2021 Forester inventory is improving. Customers can now find the trim and color they want. Look for Forester to finish the year strong.
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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.
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Photo credit: Subaru, Competition Subaru, Auto Nation Subaru
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I know we have been trying to acquire a 2021 Subaru Forester in Texas... Most dealerships only have 5 to 8 new Subaru Forester for Sales as anyone time so their are trim packages not available.... Dealers in areas are working on trading supplies of vehicle... So after waiting 6 weeks for a dealership trade that did not go through as promised, I am now needing to order one from Subaru so it will likely be another 12 weeks, unless their is a drop in demand. The car color and trim I would like is not available in a 4 state region....