The rendering from Subtle Solutions pictured above of a new Subaru midsize pickup is what performance and truck fans want in their garage. A new Subaru truck with a hood scoop would have an FA24 2.4-liter turbocharged Boxer engine producing close to 300 horsepower and extra torque for towing. We think it’s the missing vehicle in Subaru of America’s all-wheel-drive lineup, and it would be a top-seller for the Camden, N.J. automaker.
Pickup trucks are hot sellers, and Subaru would be in a great position to cash in if they would go even further and build a new Wilderness truck to join the Outback and Forester Wilderness sub-brand. Hyundai introduced the all-new Santa Cruz Sport-Adventure Vehicle (SAV), and a Subaru Wilderness truck would raise the bar.
photo credit: KDesign AG (Kleber Silva)
A midsize Subaru Ascent-based Wilderness pickup would likely succeed and fill a hole in the Japanese automaker’s all-wheel-drive lineup. The brand’s Symmetrical all-wheel-drive system would be a perfect fit for the new pickup and would likely be a big hit with truck buyers who want to go off-road.
The new Subaru Global Platform would allow the Japanese automaker to use the Ascent platform without significant changes. Engineers could easily cut off the back, make exterior design changes, and Subaru would have a good-looking 4-door all-wheel-drive truck for its U.S customers.
photo credit: KDesign AG (Kleber Silva)
It would be manufactured alongside the 2022 Ascent 3-Row family hauler in Lafayette, Indiana, with its 2.4-liter direct-injection four-cylinder boxer engine for power. The new Wilderness truck would sit higher off the ground with at least 9.4-inches of ground clearance like the Outback Wilderness with an upgraded suspension.
The new truck would come in Base, Premium, Limited, Sport, and Wilderness trim levels. The Wilderness would feature black alloy wheels, interior, exterior accents and badging, and Subaru’s dual-function X-Mode all-terrain all-wheel-drive system.
An all-new Ascent-based pickup would be right in Subaru’s wheelhouse of niche all-wheel-drive models and appeal to tens of thousands of midsize truck buyers. The Ascent platform gives Subaru a truck to compete in the hot midsize pickup segment with the Toyota Tacoma, Nissan Frontier, Chevy Colorado, and GMC Canyon. It would be the missing piece in the Subaru all-wheel-drive lineup.
We want Subaru to bring back the Baja nameplate for its new midsize truck. Would you buy a new rugged 2023 Subaru Baja Wilderness midsize pickup if the Japanese automaker offered it next year?
You Might Also Like: Why The All-New Wilderness Trim Could Launch Subaru To New Heights
Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.
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Photo credit: main image used with permission from Subtle Solutions @subtlesolutions
Comments
I am a fan of Subaru I have
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I am a fan of Subaru I have an outback and a WRX if this truck goes on the market I will buy one immediately subaru in my opinion is the best car in the world.
Hopefully there will also be
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Hopefully there will also be a regular 2-door cab? And a manual transmission would then make the perfect truck.
Hopefully, there will also be
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Hopefully, there will also be a regular 2-door cab with a manual transmission? That would make the perfect truck.
I miss having my truck and
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I miss having my truck and would love to have a Subaru Baja pickup on the Ascent platform. I would get the Ridgeline, but it is out of my price range. I simply won't get a "domestic" truck ever again had bad luck with and honestly they are not as reliable as they should be. Subaru needs this truck and I would get it tomorrow
I’m a buyer at, maverick…
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I’m a buyer at, maverick size truck not a Tacoma mid size! I’ve been reading Subaru wanted a truck to rival maverick!!
I wouldn't buy it unless it…
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I wouldn't buy it unless it had two doors. I don't understand all the hubbub about four door trucks. You buy the truck for the bed. If you don't need the bed, buy a car or SUV
I see no sense in a truck…
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I see no sense in a truck with a short bed, better to have a wagon. I would seriously consider a single cab Subaru truck though. I bought all "American" brand cars until my 1996 outback legacy wagon, and I've owned only Subarus since. Although, I've been eyeing a Tacoma...
I just ordered the Ford…
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I just ordered the Ford Maverick , but if Subaru is bringing back a better version of Baja, I will wait.
Pagination