Subaru Holds An Ace Up Its Sleeve - Says Smaller Is Still The Best

Subaru is sticking to a successful playbook redesigning the all-new Crosstrek subcompact SUV and 2024 Impreza hatchback for 2024. While most automakers grow their models bigger, with each vehicle remodel, Subaru chose to keep the 2024 Crosstrek and 2024 Impreza the same size inside and outside as the previous generation model.

The Crosstrek and Impreza did not grow in size, but they stay nimble for urban commuters and will be fuel efficient. These are two things a new generation of customers is looking for now. In addition to size, there are other family traits both Subaru siblings share.

The formula for success is the same for both new models. They come standard with all-wheel drive, a roof rack to carry snowboards, mountain bikes, and kayaks, storage packed into a small hatchback utility body, the latest safety features, and fun to drive.

Both models have Subaru's fuel-efficient re-tuned 2.5-liter engine with 182 horsepower and 178 pound-feet of torque. Both are paired with a Continuously Variable Transmission (CVT). On Crosstrek's Premium, Sport, and Limited trims and the Impreza RS, a manual mode with steering wheel paddle shifters allows drivers to control the transmission via eight preset ratios.

The chassis on both models is 10 percent stiffer to improve driving dynamics, handling, and ride quality. In addition, Subaru's 11.6-inch center information display is available for the first time, and Subaru's EyeSight safety technology is standard across all models. Wireless Apple CarPlay and Android Auto are also available for the first time.

Subaru's two new small models will keep the Japanese automaker at the top of its game. Jeff Walter, the new Chief Operating Officer of Subaru of America, said recently that because of the two new compact models, Subaru retailers across the U.S. will now have the opportunity to get new buyers through the door who have never purchased a Subaru vehicle.

Walters says, "From the Impreza five-door building up to the Crosstrek, when this production starts to come back, we can clock it, soak up some volume with these five doors, especially the Crosstrek."

And the new Impreza RS with the 2.5-liter Boxer engine could be Subaru's sleeper model of 2024. Subaru has needed a hot hatchback trim since they dropped the WRX and STI hatch in 2015. Now they have one.

Subaru of America is counting on the redesigned 2024 Crosstrek subcompact SUV and the all-new 2024 Impreza hatchback to attract new customers to its retailers this year. Subaru gave both models plenty of new features, but one thing will stay the same: each model's size remains the same. Subaru says smaller is better for its customers. Both will be agile, nimble, and fuel efficient.

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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report, where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.

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Photo credit: Subaru USA