Is Subaru More Than A Car Company, Or Are They Full Of Hot Air?

Is Subaru of America more than a car company like its new President and CEO says? Or is it hype? Subaru recently received three recent recognitions, and they reveal a lot about the Camden, N.J. automaker.

Subaru announced they achieved the 2023 Engage for Good Gold Halo Award for Best Education Initiative for the Subaru Loves Learning program. Additionally, Subaru was recognized as a Civic 50 2023 Honoree for the third consecutive year. Subaru was also ranked 16th among the most visible brands in America on the 2023 Axios Harris Poll 100 Reputation Rankings.

"We're incredibly honored by these recognitions and awards as we continue our work to be More Than a Car Company," said Alan Bethke, Senior Vice President of Marketing at Subaru of America.

Subaru of America says the prestigious honors exemplify the automaker's commitment to corporate citizenship and social impact through its Subaru Love Promise initiatives.

Bethke says, "For years, national and local, our employees, retailers, and charitable partners have helped communities nationwide by supporting the causes and issues that impact them most. Acknowledgments like these are a great reminder of the importance of continuing this work together."

2023 Gold Halo Award recipient for Best Education Initiative

The Halo Awards, presented by Engage for Good, celebrates companies that have made a significant impact through cause marketing and social impact programs. Subaru was honored with the 2023 Gold Halo Award for Best Education Initiative in recognition of its commitment to supporting education and its partnership with AdoptAClassroom.org.

A Civic 50 Honoree for the third consecutive year

Subaru was recently recognized as a Civic 50 Honoree for the third consecutive year. The Civic 50 Award highlights the 50 most community-minded companies in the United States each year and has served as a national standard since its inception in 2012 for superior corporate citizenship. These spotlighting companies use their resources to improve the quality of life in their communities.

Ranked among the top three automakers in 2023 Axios Harris Poll

Subaru was also ranked among the top three automakers on the 2023 Axios Harris Poll 100 Reputation Rankings of the most visible brands in America. The Axios Harris Poll 100 is a trusted measure of the reputation of companies that resonate most with the American public.

Subaru of America says they are more than a car company. "These accolades highlight Subaru's ongoing efforts across the country to contribute meaningfully to the communities where we live and work," said Shira Haaz, Head of Subaru's Corporate Responsibility. Subaru isn't just full of hot air.

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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report, where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.

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Photo credit: Subaru