Subaru’s Safety Tech Hits A Major Milestone And Reduces Crashes

Subaru Corporation announced they had just achieved a significant milestone in safety. They have now equipped 5 million of their vehicles with the EyeSight safety technology since the driver assist feature was introduced in May 2008. Subaru says they hit the 5 million mark in June. How does it affect the Subaru models you drive or are considering buying? A new 2022 Subaru Forester, Outback, Crosstrek, Ascent, or another new Subaru model will likely come with the automaker's EyeSight safety technology. 


Subaru's EyeSight-equipped all-wheel-drive vehicles now account for 91 percent of Subaru's global sales. The only models not equipped with the EyeSight driver assist technology are the Crosstrek, Impreza, WRX, and BRZ with standard transmissions. All 2022 Subaru Forester, Outback, Ascent, Crosstrek Hybrid, Solterra, and Legacy trim levels come standard with the safety technology. 



How does EyeSight make Subaru vehicles safer?


A study by Subaru Corporation based on data from Japan's Institute for Traffic Accident Research and Data Analysis (ITARDA) has revealed the accident rate of EyeSight-equipped vehicles is as low as 0.06% in Japan. A similar study in the U.S. conducted by the Insurance Institute for Highway Safety (IIHS) found the safety system reduces rear-end crashes with injuries by up to 85 percent in U.S. EyeSight-equipped vehicles.

How does EyeSight work?


Subaru's new-generation EyeSight includes forward-collision warning with automatic emergency braking, adaptive cruise control with complete stop, lane departure warning, lead vehicle start alert, rear vehicle detection, blind-spot detection, lane change assist, and a rear cross-traffic alert.



What does the IIHS say about Subaru models equipped with EyeSight?


The IIHS awarded all Subaru models with EyeSight the highest Top Safety Pick+ award in 2022. That includes the 2022 Subaru Forester, Outback, Ascent, Crosstrek Hybrid, Legacy, and BRZ trim levels with the CVT automatic transmission. Subaru models with EyeSight all receive a "Superior" rating in front crash prevention from the IIHS.


What do Subaru owners say about EyeSight?


A recent study from the Kelley Blue Book Brand Watch report and Cox Automotive reveals when current customers and potential new car shoppers think of the 2022 Subaru Outback, Forester, Crosstrek, Ascent, Solterra, or other models; the study says most buyers think of Subaru's safety rating. Safety is the number two overall consideration when new car shoppers are looking for a new vehicle. 



EyeSight reduces insurance premiums


Insurance companies like Subaru models with EyeSight and the latest safety features. A recent report from insure.com says the Forester Wilderness is now the least expensive new car to insure in 2022. The Insure.com report says, "Because of this vehicle's safety ratings and the lower price of parts associated with this model, this is less expensive to insure than virtually any other automobile." 

"The cost to insure a Forester for a full-coverage, low-risk driver is very reasonable," says Lauren McKenzie, insurance broker/agent with A Plus Insurance in Sierra Vista, Arizona. "You are looking at about $150 a month or cheaper, depending on discounts drivers may qualify for."


When customers consider a car brand for safety today, they first consider the 2022 Subaru Forester, Outback, Crosstrek, Ascent, Solterra, and other Subaru models equipped with the automaker's EyeSight safety technology. Customers who purchase a used Subaru model will likely get it with the same driver assist system that reduces crashes.  

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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.

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Photo credit: Subaru USA