Subaru’s 12 New Outdoor-Themed Models And One More They Haven't Given Up On Yet

I reported in March that Subaru filed twelve new automobile trademark names. But they've added a new name and dropped another since the patents were filed in March. 

Here are the current outdoor-themed names they are waiting to be approved. Then, I'll tell you about a very popular nameplate that Subaru of America has not given up on yet.

Here is the newly updated list of Subaru's twelve new outdoor-themed model names in alphabetical order:

• Accomplice 
• Everguide 
• Everpass (this name is new) 
• Getaway 
• Highroad 
• Hightrail 
• Outsider 
• Trailhead 
• Trailseeker 
• Tailwind 
• Uncharted
• Viewfinder

Subaru Dropped One Of The Names

Subaru dropped the name Overpass and added Everpass to replace it. That makes sense, as Overpass is not an outdoor-themed nameplate. You'll find overpasses in any city. I'm not sure what Subaru was thinking. Does Everpass possibly denote going over a high mountain pass? I'm not sure. 

It doesn't fit because EverPass is a media platform that assists in distributing live sports and entertainment content to bars, restaurants, hotels, and other commercial venues. 

Subaru Is Staying Off-Road

The new vehicle names show what the Japanese automaker is thinking. Subaru sticks with outdoor-themed names, which will keep its off-pavement image alive.  

So far, I know that these are Subaru Corporation's 12 new trademarks filed with the U.S. Patent and Trademark Office (USPTO). Subaru of America did not file them. However, the names could be used for any of Subaru's new models announced this month. Check my report here for more information. 

Subaru recently announced that three new electric models will be coming by 2026. Subaru of America will need new nameplates for the all-new BEVs, which will likely be more rugged SUVs for its active North American customers. 

The good news is that Subaru will continue to appeal to customers who will get their SUVs dirty. On the weekends, they will take them off-road and deep into the mountains for camping, biking, and other activities. 

More Outdoor-Themed Models Are Coming

Every one of the new twelve names evokes an outdoor approach that made Subaru successful. Subaru's core values are all-wheel-drive, fun-to-drive, and high ground clearance. Subaru will need more than three new names for its all-new electric models. Subaru says even more are coming by 2028. You can see my report on those models here.

Overall, I am impressed by the new Subaru Corporation's nameplates filed with the U.S. patent office. I like five of them the most.

My top five names are Highroad, Outsider, Trailhead, Trailseeker, and Getaway. I would give Subaru a B+ for the names that could appear on the new models. What grade would you give them?

Subaru Still Holds Patent Rights To A Name They Haven't Given Up On

While scouring the U.S. Patent Office website, I found another interesting thing. Subaru of America still holds the patent for the name BAJA. Subaru initially filed for the Baja patent in December 2002. Subaru renewed the patent name in June 2013 and continues to hold it. 

The Baja patent is live and registered by Subaru of America, not Subaru Corporation. This tells me Subaru of America still hopes Subaru Corporation will bring back the Baja pickup sometime in the future. 

The Baja pickup is the Subaru model I want to see revived. It appears that Subaru of America does, too. Stay tuned.

However, Subaru of America has not renewed the BRAT name, another small Subaru vehicle that was discontinued. Subaru of America abandoned that name in 2003 and did not renew it. 

Enthusiasts who want to see a new Subaru Baja pickup in the Japanese automaker's all-wheel-drive lineup still have hope.

How would you grade the new Subaru nameplates? Let us know in the comments section. Click the red Add New Comment link below.

I am Denis Flierl, a top Torque News reporter since 2012. I’ve invested over 13 years in the automotive industry in a consulting role, working with every major car brand. I am an experienced Rocky Mountain Automotive Press member. You'll find my expert Subaru analysis here. Follow me on my X SubaruReport, All Subaru, WRXSTI, @DenisFlierl, Facebook, and Instagram.

Photo credit: Subaru