Subaru’s Most Researched New Model Does A Surprising Flip-Flop

In May, the hot Subaru Crosstrek was the most researched new Subaru model and had the most interest among new car shoppers. But the subcompact has dropped out of the top 25, according to new research data from Edmunds. Another surprise new Subaru all-wheel-drive vehicle has moved up—the 2023 Subaru Solterra EV. 

Interest in electric vehicles is soaring, and the all-new Subaru Solterra is a top-researched new model according to Edmunds research data by new car shoppers. The Solterra is Subaru's first electric model, and it's a hot model, at least on the car shoppers list. Solterra is now the 13th most researched new car last month.

photo credit: Tucson Subaru

The 2023 Subaru Solterra EV appeared on Edmunds' most researched models list in May. It's the all-electric model's fourth time to make the list at number thirty-two in May. And Solterra moves into the top 15 most researched new models for the first time.

Edmunds says, "At last, Subaru has gotten into the EV game with its all-new 2023 Solterra SUV. It comes from collaborating with Toyota, which builds its related bZ4X EV in the same plant.”

photo credit: Tucson Subaru

Related Story: Consumer Reports Gives 2 Reasons Why Subaru Solterra Is Not The Best EV

What is the price of the 2023 Solterra?

The 2023 Solterra has three trim levels, Premium, Limited, and Touring. Pricing for the Solterra Premium trim level starts at $46,615. The Limited trim carries a starting manufacturer's suggested retail price of $50,115. The top-of-the-line Touring trim is priced at $54,110. Prices include destination and delivery fees ($1,225).

In July, the Solterra EV had its best sales month so far. The all-new 2023 Subaru Solterra, in its eighth full month of sales, had 758 compact electric SUV sales in July. SOA has delivered 3,730 Solterra all-electric models to customers in the first seven months of 2023. 

The 2023 Subaru Forester is number 16 on the Edmunds most researched new cars list. The 2023 Forester is sold out, and new 2024 models are coming this fall. 

Check Out This Related Story: The One 2024 Subaru Forester Trim To Avoid And 2 That Will Be The Hardest To Find

In July, the Forester became the number-one selling all-wheel-drive model for Subaru of America. The Forester was up an impressive 87.5 percent, the most significant percentage of increase of any model. 

The 2023 Subaru Outback is number 18 on the Edmunds most researched new cars list.

The Outback midsize SUV is the second-place performer in Subaru of America's lineup, increasing 43.9 percent in July, with 12,430 models sold compared with 8,638 in July 2022. Outback is now up 9.1 percent in the first seven months of 2023. Outback still leads all other models this year, with 93,833 midsize SUVs delivered to customers in 2023.

Don't Miss This Related Story: The Hot Subaru Crosstrek Is Not The Most Popular New Model Pick Now

The 2023 Subaru Crosstrek drops to 30 on the Edmunds most researched new cars list. The Crosstrek was the top researched new Subaru model, but it's done a flipflop with the Solterra moving from first to last. 

As Subaru changed the model to the all-new 2024 Crosstrek, sales of the Subcompact SUV dropped 20.1 percent in July. Subaru delivered 11,241 Crosstrek subcompact SUVs to customers in July compared with 14,076 in July 2022. 

The Crosstrek is up 3.9 percent for the year's first seven months. Crosstrek is still second in the lineup behind Outback year to date, with 87,371 models sold in 2023.

As interest in electric SUVs heats up this summer, Edmunds research data shows the 2023 Subaru Solterra is the most popular new model with new car shoppers doing online research. It's more popular than the Forester, Outback, and Crosstrek. 

Check Out This Hot Topic: Consumer Reports 10 Best SUVs You Can Buy Now - Where Is The Subaru Forester?

Denis Flierl brings over thirty years of combined auto industry and automotive journalism experience to Torque News readers. He is an accredited Rocky Mountain Automotive Press (RMAP) member. The last twelve years have been spent with Torque News, covering Subaru vehicles and the latest news. Check back daily for his expert Subaru analysis. You'll find the latest stories on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram. 

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Photo credit: Tucson Subaru