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Which new Subaru all-wheel-drive model has the best seat quality and satisfaction with new owners? It would make sense that it would be the most expensive model, the Subaru Solterra EV Touring trim, with an MSRP of $54,110, including dealer fees.
But the Solterra is missing from the recent list from the J.D. Power 2023 U.S. Seat Quality and Satisfaction Study. The best mass-market (non-luxury) vehicle for seat quality and owner satisfaction is Subaru's lowest-priced model, the Impreza compact car.
Compact cars usually have uncomfortable seats, but the 2023 Impreza has impressive seats, according to the J.D. Power seat quality and owner satisfaction report.
Power says seat quality is measured by the number of problems and level of satisfaction experienced per 100 vehicles (PP100) during the first 90 days of ownership, with a lower score reflecting higher quality.
The 2023 U.S. Seat Quality and Satisfaction Study is based on responses from 93,380 purchasers and lessees of new 2023 model-year vehicles surveyed after 90 days of ownership. The study was fielded from February through May 2023.
The 2023 Subaru Impreza wins the mass-market small and compact car category with a score of 5.8, the best in the segment. The Kia Rio is next, with a score of 6.1; the third best is the Volkswagen Golf, with a score of 7.5.
Related Story: The New Subaru Impreza RS And What You Get Besides More Power
Impreza has a better score than the Subaru Outback.
Another surprise is the 2023 Subaru Outback is tied with the Chevrolet Blazer for the best seat quality score in the mass-market midsize/large SUV category. Both models scored 7.6, with the second-place Honda Pilot and third-place Kia Sorento scoring 9.1.
Even more surprising is the Subaru Impreza, with a score of 5.2, has a better score than the Audi Q8 in the Premium Car segment, with a score of 5.3.
Look for better scores with the next-generation 2024 Impreza.
The 2024 Subaru Impreza gets improved seats over the 2023 model.
Check Out These Two Related Stories: The New Next-Gen Subaru Crosstrek (and Impreza) Seats Will Be A Game-Changing Upgrade
The Next-Gen Subaru Crosstrek and Impreza Seats Have Your Back, With Help From A Medical Team
The 2024 Impreza seats could be a game-changer for the new compact hatch. The Impreza gets improved front seats like the next-generation Crosstrek.
The new 2024 Crosstrek and Impreza were designed with a unique front seat that will improve comfort for the driver and passenger. The new models are redesigned with a more supportive front seat design that increases overall comfort and minimizes fatigue. In addition, Subaru says a focused effort on reducing sounds within particular frequency ranges results in a quieter and more comfortable cabin.
J.D. Power says the 2023 Subaru Impreza seats are the best in class. The 2023 Subaru Impreza models are sold out, but the next-generation 2024 Subaru Impreza arrives now with even better front seats.
You Might Also Like: 5 Reasons Why You Should Wait For The Next-Generation Impreza Hatchback
Denis Flierl brings over thirty years of combined auto industry and automotive journalism experience to Torque News readers. He is an accredited Rocky Mountain Automotive Press (RMAP) member. The last twelve years have been spent with Torque News, covering Subaru vehicles and the latest news. Check back daily for his expert Subaru analysis. You'll find the latest stories on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.
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