As the end of the quarter approaches, Tesla appears to be pressuring Cybertruck buyers to complete their purchase by December 30. Otherwise, the company is threatening to confiscate their $2,500 deposit and cancel their order.
For years, Elon Musk has said that Tesla should move away from the end-of-quarter sales rush; however, the EV maker is once again resorting to pressuring buyers in order to meet end-of-year sales targets.
The first person to bring this issue to our attention is Brok Butcher, who is a Cybertruck buyer from Rancho Palos Verdes, California.
Brok has already paid Tesla $2,500 to configure a Cybertruck, but due to unforeseen financial difficulties, he says he needs more time before he can complete the Cybertruck purchase.
However, as mentioned above, Tesla is giving him an ultimatum to either take delivery before the end of the year or lose his $2,500 deposit.
The Cybertruck buyer shared his ordeal, writing…
“Crazy how Tesla wouldn’t at least allow me to use my $2,500 deposit for a future Cybertruck.”
Below his post, Brok included a screenshot of a conversation he had with a Tesla sales representative—Josie.
The Tesla representative writes…
“Hello, Brok, you have exceeded your final hold on your Cybertruck and have been assigned a truck that is on island readily available.
Please let us know if you intend on taking delivery by 12/30. If we do not hear from you, we will assume you are no longer interested, and your order will be automatically canceled.”
This is a very cut-and-dry message to receive from a company trying to get you to spend $100,000 on one of the company’s vehicles. The attitude of the Tesla sales representative is as if Brok owes Tesla money rather than someone trying to make a sale.
Given this unprecedented message, Brok responds by saying he can’t finalize the purchase currently and writes back, “I need more time.”
However, the Tesla rep responds in a very cold manner, writing…“Your order will be canceled with your deposit forfeited.”
This is a very rough manner of treating a customer. Brok replies by asking why he couldn’t at least use the $2,500 deposit for a future Cybertruck. Brok writes…
“That doesn't seem fair. Why can't my deposit be for the time I can order my Cybertruck?
It shouldn't be forfeited.”
In response, the Tesla representative wrote back, saying the company has the right to take his $2,500 deposit.
Here is what the Tesla representative wrote…
“When you placed your deposit, you agreed to the terms and conditions of it being non-refundable and to take delivery once the vehicle is available.”
This is technically true; when configuring a vehicle, Tesla makes you sign a contract that says the deposit is non-refundable, and if the buyer no longer wants to go ahead with the purchase, Tesla will take the deposit.
However, in Brok’s case, he is not asking to get the deposit back. He is still interested in purchasing a Cybertruck; however, given his current financial struggle, he needs more time.
At the very least, I believe the Tesla representative should have been understanding of Brok’s situation and approached the issue with empathy rather than acting like he stole money from the company.
Overall, it’s interesting to see Tesla resorting to high-pressure tactics to meet end-of-year sales targets. Please let me know what you think in the comments. Share your ideas by clicking the red “Add new comment” button below. Also, visit our site, torquenews.com/Tesla, regularly for the latest updates.
Image: Courtesy of Tesla, Inc.
For more information, check out: Tesla Cybertruck Owner in Canada Says the Truck is “Dangerous” After Experiencing First Drive in the Snow; Forced to Slow Down to 25 Mph on the Highway & Stop Multiple Times to Clean the Headlights
Tinsae Aregay has been following Tesla and the evolution of the EV space daily for several years. He covers everything about Tesla, from the cars to Elon Musk, the energy business, and autonomy. Follow Tinsae on Twitter at @TinsaeAregay for daily Tesla news.
Comments
I was not a fan of Tesla to…
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I was not a fan of Tesla to begin with but after reading this post My feelings are, f**k Tesla. I'll give the buyer the $2,500 for loosing his deposit. -B-
I'm neither a Tesla nor a…
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In reply to I was not a fan of Tesla to… by BWolfs (not verified)
I'm neither a Tesla nor a Musk fan, but where else can you custom order something and expect a refund if you don't follow through on your end of the contract to purchase what you ordered? Now Tesla has to find another buyer who wants what he ordered. Grow up and own your mistake.
agreed! he thinks he can use…
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In reply to I'm neither a Tesla nor a… by Tom Thumb (not verified)
agreed! he thinks he can use social media to get his deposit back. it's not Telsa that's the problem, it's him.
It's not custom though. You…
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In reply to I'm neither a Tesla nor a… by Tom Thumb (not verified)
It's not custom though. You can't really customize a CT beyond the drive options.
I was not a fan of Tesla to…
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I was not a fan of Tesla to begin with but after reading this post My feelings are, f**k Tesla. I'll give the buyer the $2,500 for loosing his deposit. -B-
Huh, sounds like Brok can’t…
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Huh, sounds like Brok can’t afford the vehicle to begin with.
"When you placed your…
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"When you placed your deposit, you agreed to the terms and conditions of it being non-refundable and to take delivery once the vehicle is available"
"Once the vehicle is available"
The vehicle is available according to the salesman. Buyer agreed to those terms. Buyers circumstance is unfortunate but Tesla is under no obligation to bend the rules. Buyer could keep saying the same thing over and over. Sorry but taking Tesla's side on this one.
For the buyer to reply "that doesn't seem fair" is childish. Life isn't fair
I guess that's what happens…
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I guess that's what happens when you spend all your pocket change to buy a President! All you have left is to bonk your customers!
Very true. SAD!
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In reply to I guess that's what happens… by BriteLedIdeas (not verified)
Very true. SAD!
Doesn't sound like good…
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Doesn't sound like good business practice
, doesn't sound like good…
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, doesn't sound like good business practice
Maybe don't buy things you…
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Maybe don't buy things you can't afford and really don't need. Derp.
Why would you want the…
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Why would you want the undesputabley worst truck made. $2500 is small price to pay to to own something better.
Who in their right mind…
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In reply to Why would you want the… by Jeff Knutson (not verified)
Who in their right mind would want a FUGLY anyway
Desperation setting in at…
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Desperation setting in at Tesla. All the fools who lined up for this thing have been exhausted, and the rest of the inventory is going unsold.
The buyer custom spec'd a…
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The buyer custom spec'd a truck and he refuses to take it in a timely manner and wonders why the seller wants him to forfeit his deposit? I would suggest the buyer act in a reasonable manner, but if that were the case they would not have ordered a Cybertruck in the first place.
EXACTLY!!. I'm neither a…
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In reply to The buyer custom spec'd a… by Robert Paris (not verified)
EXACTLY!!. I'm neither a Tesla nor Musk fan, but where else can you custom order something and expect a refund if you don't follow through on your end of the contract to purchase what you ordered? Now Tesla has to find another buyer who wants what he ordered. Grow up and own your mistake.
I own 2 Teslas and I own…
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I own 2 Teslas and I own many Tesla shares. It is rather upsetting when Tesla does not show any ability or willingness to give their existing or future customers a "break" of any kind due to legitimate circumstances. I speak from experience. I recently was ready to write the check for a new Model YLR that was onsight and available for immediate delivery. I had completely the order process with the assistance of a Tesla rep at the service/distribution center where I would be picking up my vehicle. On the same day we were going thru the process (including the process for getting a trade in value for my 2023 Model 3 RWD) I received a written quote of $23,100 which we felt was reasonable and I was ready to be assigned a delivery date and pick up a check for the amount due. BUT a day later, I was informed I needed to go thru the trade in evaluation again due to what they said was poor picture quality. I went thru the process again and suddenly, in one day, they drop the trade in value by $800. That was not acceptable to me and I cancelled my order. I expected they would not charge me an order fee of $250 since I was cancelling my order. But, to my surprise, they would not refund my order fee. To me, as a loyal Tesla customer and shareholder, I would have thought they might make at least some attempt to me interested in a future Tesla. I have to wonder, whether they person who decided to drop my trade in value by $800 in one day was actually a human being. Maybe the whole sales process is going to be (or already is) entirely run by AI and robots?
For anyone not reading all…
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For anyone not reading all of the comments that have been posted online about the disaster of this truck really is, has just not been paying attention or keeping their eyes open. This truck has more problems than any truck in the history of trucks. They're desperately trying to pump up sales figures by the end of the year for Wall Street, and they don't care what kind of truck they put out, as long as they deliver the truck and they get the contracts finalized. For people to fall into this, it's like having a pushy car salesman, which we all know people can't stand. But if this is what Tesla's up to, it means Tesla is desperate at this point, and this means you should be staying away from whatever they're pushing
Can you say Edsel?
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Can you say Edsel?
This is what I learn from…
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This is what I learn from this country. The salesman is rude definitely, but what I came across was, no matter they are nice or not, they just took your money.
Tesla seems hellbent on…
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Tesla seems hellbent on alienating every single person that has supported them through their growth. First Elon slams the government that bailed him out again and again, and now they are stiffing the customers that would buy one of the ugliest and most problematic vehicles ever produced. Hell of a business model!
Why not a $500 penalty to…
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Why not a $500 penalty to move the purchase into the next year rather than loose a customer to make some quick cash. Or let them move deposit with small penalty to a different less expensive vehicle and still make the sale
Hmmmmm, trying to buy…
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Hmmmmm, trying to buy something I really can't afford. Sounds about as American,as it gets. Another Musk fanboy flames out. Billionaires don't give a damn about every day people. But, you're about to find out.
But with fuel savings, the…
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But with fuel savings, the Tesla website says the actual true price is only around $17.00
Bro, how can you not afford $17 for such a sick ride?
Who paid $2500 deposit on a…
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Who paid $2500 deposit on a CT? I've never seen any deposit for a Tesla that high (other than roadster). Perhaps a misprint and added another Zero?
I can only imagine that…
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I can only imagine that Tesla must be feeling financial strain with the Cybertruck not selling as well as hoped. I say that's what you get with such a poorly designed car. It's not even a truck by any standard as explained by various critics. I have heard a consistent list of problems with the Cybertruck and given Elon's nasty behavior publicly I even less respect for Tesla and Elon as well. There is also the report that this failed car is filling up used car lots!! I would be interested to know the depreciation in these cars after a couple years.
Brok should just walk away…
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Brok should just walk away from this $2500 sunk cost as a lesson in poor financial decisions. Why be intimidated into buying a vehicle for $100K that is going to depreciate 30% to less than $70K resale the minute you take delivery and go down further from there? There's actual mechanical, drivability, and resale market reasons beyond simply being known as "Deploreans" that these vehicles are a bad buy.
I wouldn’t buy that…
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I wouldn’t buy that cyberstuck regardless after all the safety related exposure that Tesla has garnered on a clearly poorly engineered and barely safety tested… Eat the $2500 and know you saved your investment and debt ratio. Go buy a better truck for way less that has been tested and works reliably. Ford or Chevy are still better than Elon’s shiny dumpster on wheels
Why would anyone have…
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Why would anyone have sympathy for someone not being allowed to waste peoples time and their own money on a garbage can on wheels?
Pagination