Over the last decade, Kia has rewrote their old narrative given to them by an earlier life when they had to sell economy cars to survive, their life is different now.
They have started delivering shockingly competent machines like the Stinger, the Telluride, and now the EV9, their first dedicated three-row electric SUV. Kia has spent years convincing the world that they’ve shaken off their bargain-bin reputation. And yet, for all their progress, horror stories like this one drag them right back into the dark ages of poor reliability.
"I drove our new 2024 EV9 Wind off the lot Sept 30. It was towed to the Kia service dept. on Dec 2 because it was unpredictably failing to start. On Dec 16 I drove it 1 hour and found it still had the problem, and it was returned it to the dealership service dept. Feb 1, they figured out a rodent had damaged a wiring harness. IT TOOK THEM TWO MONTHS TO DIAGNOSE THAT!!!! The car is still in the shop waiting for a wiring harness to arrive from S. Korea.
The car has been in the shop for more than half the time I have owned it. I am so fed up with Kia service. Never, in 40 years of owning and driving cars, has any car company come close to taking so long to a) diagnose (2 MONTHS!!) and b) fix (3+ WEEKS AND COUNTING!!) a problem. Their sluggish pace of work is nothing short of astonishing- and I don't see what recourse I have."
It took two months to diagnose a rodent-chewed wiring harness. This is the kind of dealer incompetence that keeps Kia’s reputation from truly graduating into the upper echelon of automakers.
Kia EV9 Facts
- Designed to accommodate families, the EV9 offers three rows of seating with configurations for six or seven passengers. Features include swiveling second-row captain's chairs, multiple Isofix child seat tethers, and ample cargo space, making it a practical choice for various needs.
- Equipped with a nearly 100 kWh battery, the EV9 provides an estimated range of up to 349 miles on a single charge. The dual-motor all-wheel-drive variant delivers impressive acceleration, achieving 0-60 mph in approximately 4.3 seconds, catering to drivers seeking both efficiency and dynamic performance.
- The EV9 is among the first Kia models to feature a native Tesla/North American Charging Standard (NACS) port, granting owners access to Tesla's extensive Supercharger network. This integration enhances charging convenience and reflects Kia's commitment to adopting industry-leading standards.
Yes, rodent damage is technically not the automaker’s fault, Toyota owners have dealt with similar issues, but the pace of the repair process, the supply chain delays, and the general dealership experience? That’s on Kia to an extent. People buy EVs expecting a seamless, maintenance-free experience, not an extended stay at the local service department while a $65,000 brick gathers dust.
EVs Should Be More Reliable, So What’s Going Wrong?
Electrification was supposed to be the great equalizer, eliminating the mechanical complexity that made internal combustion cars prone to failures. No timing belts to snap, no oil leaks, no transmission failures lurking at 90,000 miles. In theory, EVs should be more reliable than their gas-powered counterparts. A 2023 Consumer Reports study backs this up, showing that EV powertrains experience far fewer failures than gasoline engines. But EV owners, especially those dealing with first-generation models, are discovering that when things do go wrong, they go spectacularly wrong.
Unlike a traditional gas car, where a faulty wire might be patched by a local mechanic, EV9’s high-voltage wiring harness is a proprietary component sourced from South Korea. This means when something goes wrong, like a rat deciding to make a meal of your car’s future, the entire repair process grinds to a halt while parts are shipped from overseas. And since Kia dealerships are still learning how to service EVs, owners like Anna are left in a maddening limbo, waiting weeks or months for something that should be a relatively simple fix.
A Digital Service Department
Many EV9 owners have taken matters into their own hands. Facebook groups like Kia EV9 Owners USA have become unofficial service centers, where frustrated owners share troubleshooting advice, compare horror stories, and try to diagnose issues long before the dealership can. This community-driven approach has led to solutions for software glitches, charging issues, and minor electrical faults. But for serious mechanical problems, like a shredded wiring harness, owners are at the mercy of Kia’s dealership network, which still isn’t equipped to handle major EV repairs efficiently.
Kia’s Reliability Reputation Is at Risk
Kia has worked tirelessly to shake off its reputation for poor quality, and in many ways, they’ve succeeded. The Telluride is a runaway success, the EV6 has won awards left and right, and the brand now competes with Honda and Toyota in customer satisfaction. But this kind of slow-motion service disaster is the exact thing that sends potential buyers running back to the safer, more established brands.
Other EV9 owners have reported 12V battery failures, random software crashes, and long delays in getting replacement parts which is nothing new to electric vehicle owners, just ask Tesla Cybertruck owners.
Can Kia Fix This?
Kia still has a chance to turn things around, but they need to act fast. First, dealerships need better EV training. Kia mechanics who grew up wrenching on Rios and Souls need to understand high-voltage systems, software diagnostics, and why an EV sitting for weeks waiting for a part is unacceptable. Second, Kia must fix its supply chain issues. A modern automaker cannot expect EV buyers to wait months for something as fundamental as a wiring harness.
Most importantly, Kia must prove to customers that their EVs are worth the investment. The EV9 is a genuinely great SUV, but if it’s going to succeed, Kia needs to fix these growing pains before they become fatal flaws. Otherwise, they won’t just lose EV9 sales, they’ll lose the trust of every customer who thought Kia had finally turned the corner.
Noah Washington is an automotive journalist based in Atlanta, Georgia. He enjoys covering the latest news in the automotive industry and conducting reviews on the latest cars. He has been in the automotive industry since 15 years old and has been featured in prominent automotive news sites. You can reach him on X and LinkedIn for tips and to follow his automotive coverage.
Comments
Are you a fan of Kia?
Permalink
Are you a fan of Kia?
"Over the last decade, Kia…
Permalink
In reply to Are you a fan of Kia? by Noah Washington
"Over the last decade, Kia has rewrote"
Has Rewrote? No grammar checker in your editing tool?
Love the car, but hate the…
Permalink
In reply to Are you a fan of Kia? by Noah Washington
Love the car, but hate the dealerships. I have purchased one Optimum one Forte two Stingers a Premium and a GT2 now a 2024 EV9. So you can see, I enjoyed the vehicles but each time I purchasing a new one the worst my experience with the dealership became. Till this last purchase which I tried to complete all transactions online. However, the dealership found the way to make that the worst experience of my life not only did they lie to me to tell me that the vehicle I had picked out and had pretty much paid for was not there. But they proceeded to sell me a vehicle that I did not want with 3000 miles on it calling it new, but was using it for shuttle bus. As they attempted to sell me something, I did not want to charge even more though I had worked out online and just wanted to pick up the vehicle. They kept me at the dealership for six hours till me and my service animals were exhausted and I finally ended up taking the vehicle, they had offered me because my lease was up and had already extended it 6 months. I am not happy with the vehicle I have because it had over 3690 miles on it and I don't put that much on my vehicle in a year. So this will be my last vehicle I will ever purchase from Kia again because their customer loyalty program is not worth the paper it is written on and Kia corporate is nonresponsive to my complaints.
Sorry to hear that happened.
Permalink
In reply to Love the car, but hate the… by Jerome Wilson (not verified)
Sorry to hear that happened.
Same happend to me in the UK…
Permalink
In reply to Love the car, but hate the… by Jerome Wilson (not verified)
Same happend to me in the UK (rodent issue).
No AC from Feb last your took it in twice and they final fixed and charged me for it in September.
The car is good the 7 year warranty isn't worth the sticker it's written on!
A rodent issue should not be…
Permalink
In reply to Same happend to me in the UK… by Ant (not verified)
A rodent issue should not be covered by a warranty. Contact your insurance company for that issue.
Kia service departments are…
Permalink
In reply to Love the car, but hate the… by Jerome Wilson (not verified)
Kia service departments are notoriously horrendous. My experience with them has Been good few and far between. You should get a lawyer and file a lemon lawsuit you will get all monies put into the car and could get more .
Our Kia EV9 has been in for…
Permalink
In reply to Are you a fan of Kia? by Noah Washington
Our Kia EV9 has been in for repair at the dealership for 50 days and counting. Whenever we call they say they are "waiting" for someone from Korea to respond. They have done zero in 7 weeks and continue to wait. Meanwhile our warranty time continues to click on, we drive a much less nice gas car and have to pay for gas. It is a company culture issue it seems.
Everyone check your states…
Permalink
In reply to Our Kia EV9 has been in for… by Val (not verified)
Everyone check your states lemon law if you haven't done so already.
Our new 2023 Kia has 13000…
Permalink
In reply to Are you a fan of Kia? by Noah Washington
Our new 2023 Kia has 13000 miles on it when all 4 tires started to wobble. It was diagnosed as radial bands coming loose and all had to be replaced. Khumo and Kia both said “too bad” no warranty help so I had to replace them all. Poor service and dealer. These tires came with the new car.
I loved driving my sorentos…
Permalink
In reply to Are you a fan of Kia? by Noah Washington
I loved driving my sorentos. I've had 3 kias 2 being sorentos and 1 sportage. But now I will never buy or drive a kia again. My 1st vehicle had its engine replaced under the extended warranty so I was under the impression they stood behind there product. My now 2020 sorento needs a new engine and they refuse to repair it. Its not even 5 years old but unfortunately was at 108k when it started having issues which is 8k over regular warranty. The dealerships have followed all bulletins and repairs that other vehicles with the faulty 2.4L engines have but because mine doesn't have the official recall mine does not have the extended warranty on the engine. It sat at the dealership for 3 weeks while I fought with them. I was quoted $10,500 cnd to have it replaced. A car that is not even 5 years old should not need a new engine. Kia has failed me and lost a customer.
Strange coincidence. My Kia…
Permalink
Strange coincidence. My Kia EV also has electrical problems because of a rat infestation. Diagnosed immediately, but took 3 months for the part to arrive.
I read the headline wondering and hoping to find out if somehow Kia EVs are particularly susceptible to rats. Maybe just a coincidence.
Could be a coincidence
Permalink
In reply to Strange coincidence. My Kia… by Dale Vitt (not verified)
Could be a coincidence
I mean this kind of thing…
Permalink
I mean this kind of thing happens all the time. It's not just Kia. I had a 4 year old 2020 Jeep Wrangler that was in the shop for 3 months because Jeep couldn't figure out what was wrong with it. It ended up just being the main battery needed to be a "Mopar" battery. You have to remember that they are mechanics not detectives. Just like doctors not all mechanics are created equally. 🤣
Fair assessment
Permalink
In reply to I mean this kind of thing… by Chris (not verified)
Fair assessment
EV's with electrical…
Permalink
EV's with electrical problems. The whole damn thing is electrics and the mechanics have hardly ever dealt with these new designs. Not a surprise.
That's true, electrical…
Permalink
In reply to EV's with electrical… by Bill b (not verified)
That's true, electrical issues are dangerous.
Let's be fair. A frayed…
Permalink
Let's be fair. A frayed wiring harness is an issue for any car ev or gas. The sometimes working and sometimes not is hard to replicate until it goes completely! I suffered a wiring harness issue in a traverse before it finally went. Mechanics cannot guess and can fix only when broken. Today most mechanics are I'll prepared for today's high tech cars and their quirks....can have become too complicated and near impossible to trouble shoot easily. Plus ev9 is made in Korea and brand new.....time to get parts is slow....try getting a part for a Suzuki car..... impossible! No one stock parts anymore just in case!
Yeah, I think that's because…
Permalink
In reply to Let's be fair. A frayed… by I'm (not verified)
Yeah, I think that's because of the supply shortages
Our Kia EV6 was experiencing…
Permalink
Our Kia EV6 was experiencing simular issues. They would fit we would get stranded all the time. Brought it in for repairs and they would say it's fix only to get stranded again. Finally my hubby put a volt meter on the battery while the car was turned off. It was draining the battery while turned off. In the end they replaced a ac plug under the back seat and we believe they replaced the "ICCU" Module which makes the big battery charge the little battery when it's dead. It was a recall item. But they said our car wasn't part of the recall so they didn't replace but we believe they did. Also they told us not to use the plug they replaced. So great fix right!
lol, I hope you get a …
Permalink
In reply to Our Kia EV6 was experiencing… by Kerri (not verified)
lol, I hope you get a "finalized" fix soon.