When Dodge Will Announce the Winners of 25 Dodge Challengers or Chargers

Dodge has released a new schedule telling us when we’ll see important updates from the automaker. One date that hundreds of thousands of performance-lovers are waiting for is the date when Dodge announces the winners of 25 different performance cars as part of Dodge’s Operation 25//8 contest. The prize cars will include the popular Dodge Challenger and Charger SRT models.

Operation 25//8

Dodge will announce by January 31 the 25 lucky winners of Operation 25//8. Dodge has run an eight-week contest inviting fans to convince its 25 ambassadors why they deserve to win a performance car. The ambassadors include people like Jay Leno, Travis Barker, Imaray Ulloa, SuperCar Blondie and Amazon. Each of the 25 will select the person they believe deserves to win a Dodge Challenger, Charger or Durango of their choice. The title 25//8 refers to the persons love of Dodge and performance. The winners will go beyond being dedicated 24/7, they will live, eat and breathe Dodge 25//8.

Chief Donut Maker or Dodge Brand Ambassador

Dodge will announce on January 20, 2022, complete details on how fans can “apply” for the role of Dodge “Chief Donut Maker.” Perks of the one-of-a-kind brand ambassador position include a $150,000 salary, Dodge wardrobe, Chief Donut Maker business cards and the choice of a high-performance Dodge vehicle for use as a “company car.” The Chief Donut Maker position and 25//8 contest were both announced as part of Dodge’s two-year ‘Never Lift’ campaign. Dodge has an entire schedule of announcements concerning the future of Dodge and its performance.

Direct Connection Performance Parts

Dodge is also announcing key dates in its plans to launch new Direct Connection factory-backed performance products and establish specialized Dodge Power Brokers dealers.

The Direct Connection parts will be available for online purchase starting on March 9, 2022, via a new Direct Connection eStore. Dodge fans will also be able to purchase a print version of the new Direct Connection performance parts catalog. The Direct Connection portfolio will encompass 200-plus parts, including new stage kits and performance products for the Dodge Challenger and new race-ready kits for the Dodge Challenger Mopar Drag Pak. The head of Dodge says fans have been clamoring for information about the new high-performance parts that can turn their vehicles into racing beasts.

"It’s a new year, and Dodge isn’t letting up one bit,” said Tim Kuniskis, Dodge Brand Chief Executive Officer – Stellantis. "The Direct Connection Tech Line has been blowing up with questions on Stage Kit compatibility and timing, so we have attached a grid to help answer many of those questions. There is much more to come from the Never Lift plan — keep following along at DodgeGarage.com."

Dodge Power Brokers

The new Dodge Power Brokers dealer network will be the exclusive source for all new Direct Connection performance parts. It will officially open on March 9, 2022. Dodge is also expected to announce on that date which dealers throughout the country are qualified to be considered one of the Power Brokers dealers. The specialized Dodge Power Brokers dealers will have staff trained to deliver a performance-focused customer service experience.

Certified Dodge Power Brokers dealership staff will meet set standards of comprehensive knowledge and expertise in areas including Dodge vehicle features and high-performance parts and installation. Dodge Power Brokers dealer training is currently under way. One of the keys is that the Power Brokers dealerships will only install parts that are street legal in that state. All of the Direct Connection parts will come with a factory backed warranty as long as they are installed by the Power Brokers trained staff.

For more information on Dodge Never Lift campaign, visit Dodge.com or DodgeGarage.com. The Dodge 24 Months of Muscle calendar can be viewed at Dodgegarage.com/never-lift. Stay tuned for more information about the Chief Donut Maker application process.

Dodge Photo

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