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With the introduction, earlier this year, of the Mustang Mach-E, Ford's first branded electric vehicle, the automaker turned seriously toward the electric side of the automotive world.
Mustang Mach-E Signals Future
Introduced not only as a new vehicle earlier this model year, but Ford also heralded the Mach-E as a brand of its own. The electric crossover likely is the first of several vehicles that the automaker plans to add under the brand name, Mustang. The upcoming but yet unnamed vehicles will flesh out the line as a distinct brand.
My colleague Jimmy Dinsmore looked at a chief competitor to the Mach-E and had some interesting comments about the VW.
You can see Ford's future by looking at its exciting electric offerings so far. The Mustang Mach-E has been greeted with enthusiasm by the automotive press, which, of course, is essential. More important, though, is its greeting by buyers. That greeting has been excellent. The Mustang Mach-E points to Ford's future, as does the just-introduced Ford F-150 Electric. Senior reporter John Goreham looks at the Mach-E and what Ford did right.
On Wednesday, Ford looked to its future as it announced that it is increasing its investment in zero-emissions vehicles. By 2030, the automaker expects that fully 40 percent of its sales volume will be electrics.
In its announcement, Ford said that it is increasing its investment to over $30 billion by 2025. This figure is an $8 billion increase over the figure the automaker announced in February. Yahoo Auto News reported on this.
F-150 Electric Orders Booming
Following Ford's F-150 Electric announcement, the order-takers were busy as the automaker said it had received 70,000 reservations in just a week. The F-150 Electric is a new iteration of the automaker's market-leading brand. The standard F-150 pickup is again the top-selling brand in the U.S. for the 44th straight year.
Jim Farley, Ford CEO, said in a statement that the F-150 Electric is "our biggest opportunity for growth and value creation since Henry Ford started to scale the Model T, and we're grabbing it with both hands."
Farley and his executive team presented the automaker's latest developments during a virtual meeting with analysts.
Mustang Mach-E First Out Of Gate
As noted, the electric vehicle that was first out of the gate during this round of vehicle introductions for 2021 was the Mustang Mach-E. Customers greeted with enthusiasm across the board. Customers for the F-150 Electric greeted the pickup with equal enthusiasm, as shown by the number of orders. The automaker plans to add a cargo van in its next intro. The cargo van is the E-Transit.
As part of its electrification policy, Ford plans to make a significant investment in battery production. Recently, the automaker announced a joint venture with South Korea's SK Innovation for battery production.
Ford's latest electric vehicle announcement comes as the auto industry is moving toward zero-emission vehicles. Ford – and other – announcements of electric vehicles are part of the auto industry's move to address global warming.
Automakers have joined the growing move towards zero-emission vehicles to help address global warming.
General Motors Sees Its Future
General Motors, Ford's main competitor, has announced that it will halt the production of diesel- or gasoline-engined vehicles by 2035.
Marc Stern has been an automotive writer since 1971 when an otherwise normal news editor said, "You're our new car editor," and dumped about 27 pounds of auto stuff on my desk. I was in heaven as I have been a gearhead from my early days. As a teen, I spent the usual number of misspent hours hanging out at gas stations Shell and Texaco (a big thing in my youth) and working on cars. From there on, it was a straight line to my first column for the paper, "You Auto Know," an enterprise that I handled faithfully for 32 years. Not too many people know that I also handled computer documentation for a good part of my living while writing YAN. My best writing, though, was always in cars. My work has appeared in venues including Popular Mechanics, Mechanix Illustrated, AutoWeek, SuperStock, Trailer Life, Old Cars Weekly, Special Interest Autos, and others. You can follow me on: Twitter or Facebook.
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