Lucid Motors Will Give Tesla A Run With Announced New Features

Chief Engineer for the Model S platform Peter Rawlinson has been the CEO of Lucid since 2019. He has seen the rise and fall of a few different electric car companies, but we all learn something through failure.

Lucid Motors has a mission to dismiss Elon Musk as king of the EV world and become the new supreme leader. What is their plan? Outwit the richest (and potentially most innovative) man on the planet by using technology.

Lucid Plans For On Board LIDAR
Lucid motors want to build the best car in the world. Every time I hear that I think about dollar signs and complicated technology that only engineers understand. Nevertheless, it is coming, and we cannot stop it.

Lucid plans to use LIDAR as one of the ways to compete with the Tesla train. What is LIDAR, you ask? According to NOAA, Lidar is: Light Detection and Ranging is a remote sensing method that uses light in the form of a pulsed laser to measure ranges (variable distances) to the Earth. These light pulses—combined with other data recorded by the airborne system — generate precise, three-dimensional information about the shape of the Earth and its surface characteristics.

How Will This Benefit Lucid?
There is a myriad of ways LIDAR can be used. As an example, it can be used for distance-controlled cruise control. Laser cruise already does that, but that is a one-function system typically.

What if you could sense pits in the road and avoid them? Or what if your car could see a huge puddle on the road and slow down accordingly? Let your mind run wild because using LIDAR on board will open a whole new world for driverless vehicles.

Conclusion
I do not doubt that Tesla is either working on or will use LIDAR in some capacity in the future. Compared to Tesla, Lucid is tiny, but they are out to prove something.

I think Lucid will be considered the refined Tesla, seeing how Peter Rawlinson was the chief engineer of the Model S. but then again, this could all be speculation. I think there are some massively exciting things ready for the future.

That is all for today. Remember, today's adventure is tomorrow's story. Have a great weekend, and hopefully, I will see you in Vegas at SEMA.

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Peter Neilson is an automotive consultant specializing in electric cars and hybrid battery technologies. He holds a Bachelor of Science in Automotive Service Technology from Weber State University. Peter can be reached on Linkedin and you can tweet him at The_hybrid_guy on Twitter. Find his page on Facebook at Certified Auto Consulting. Read more of Peter's stories at Toyota news coverage on Torque News. Search Toyota Prius Torque News for more in depth Prius coverage from our reporter.