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July 21 News / Topics

Jimmy Dinsmore    July 21, 2020 - 9:18AM

Will Bronco success eat into F-150 sales or Ranger sales? Also a small look at the supposed small Maverick truck from leaked photos. Where does the consumer fit into all these new products in the equation?

Marc Stern    July 21, 2020 - 10:27AM

In reply to by Jimmy Dinsmore

The consumer's head spins around like a Great Horned Owl, or does it? In the recent past the automaker has come out with the Rapto but doesn't offer it across the entire F-Series and then there's the F-250 Tremor off-road option. And then there is the range of trucks we can't get over here though they are available overseas. As you ask where does the consumer fit:

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