Toyota Is Reportedly Launching a New Truck, To Compete Against RAV4's Fiercest Threat

The arrival of the Ford Maverick, a hybrid truck that now eclipses both the Toyota RAV4 Hybrid and the Honda CR-V revolutionized the markets, this did not go unnoticed by the competition, who also decided to get down to work and make their own compact pickup. Toyota is one of the brands that is developing a new vehicle for this segment and according to recent information, the brand would be rushing the situation to launch the vehicle next year.

According to CarsGuide, Toyota is expected to present the first data of its future compact pickup during the first quarter of 2023. And even then it is expected that Toyota will report lots of specs about this new car, including from size to the possible mechanics that this pickup truck will have. As for the launch, the Australian site explains that this could happen in 2024 for the North American market.

The compact pickup will have the important task of fighting in the segment that has shown the fastest growth, where there are exponents such as Ford Maverick, Fiat Toro, to name a few models. Without going any further, in the United States the oval brand had problems due to the flood of orders that arrived on the Maverick. Hyundai lived something similar with one of its most emblematic models, Santa Cruz.

The information indicates that the new Toyota vehicle will be based on the architecture of one of its vehicles, the RAV4 SUV, something similar to what the competition has done. In the case of Ford, to bring Maverick to life, it used the same platform that its Bronco Sport and Escape SUVs carry. The new compact pickup will sit below the midsize pickup offerings from Toyota, Hilux and Tacoma. Regarding the design, there are no details about it, but it is rumored that it will follow in the footsteps of the new generation of the Toyota Tundra.

Another fact about this new compact pickup is that it is said that it could be called Stout. The name is familiar to the brand, since in the past a truck that was part of its lineup bore that name. The Toyota Stout (the original) began its journey in 1954 and lasted until 1989.

"It will be a matter of waiting a little longer to see if Toyota will make the first presentation of the vehicle next year and if it will carry the classic name that the company has, Stout," writes automotive journalist Fernano Berdini, in Cuyomotor.

What do you think of the Toyota's Maveric-fighting new truck idea? Should Toyota may be just directly go to make an electric truck? Please, share your opinion in the comments section below and thanks for reading and sharing in the social media.

Armen Hareyan is the founder and the Editor in Chief of Torque News. He founded TorqueNews.com in 2010, which since then has been publishing expert news and analysis about the automotive industry. He can be reached at Torque News Twitter, Facebok, Linkedin and Youtube