Breast Cancer themed pink Fiat 500 to benefit awareness month

Breast Cancer Awareness Month in October is a very special time when many companies and individuals ban together to make a difference in the lives of those who have suffered with breast cancer or those who have known others who have suffered with breast cancer. The FIAT brand is committing itself to a $50,000 minimum donation for the cause.

For every FIAT that is sold, the brand plans to donate $1,000 from the proceeds directly to The Breast Cancer Research Foundation to help support the foundation's amazing mission. This mission: Helping in the prevention of breast cancer and helping in finding a cure in our lifetime by funding clinical and translational research worldwide.

The 2012 Fiat 500 "Pink Ribbon" limited-edition model will be designed exclusively for FIAT brand's partnership with The Breast Cancer Research Foundation and will be a beautiful sight to see. The automobile will be of modern iconic Italian styling. It will feature several exclusive design elements that will highlight the Cinquecento's iconic silhouette.

The Pink Ribbon limited-edition will be based on the 2012 Fiat 500 Lounge model. It will come available in Argento (silver) and Bianco (white) exterior paint colors and feature signature dark pink bodyside striping with the "500" logo and an accenting "ribbon" in light pink.

The interior of the Fiat 500 Pink Ribbon car will have unique pink accents contrasting the Nero (black) interior. The cars will have leather front and rear seats with pink accent stitching on the perimeter and signature "500" logo embroidered on the front seatbacks and a pink ribbon embroidered on the floor mats. Pink accents will be hand-stitched through the Nero leather steering wheel.

Laura Soave, the Head of FIAT North America made this statement in a press release: “We are honored to partner with an upstanding organization like The Breast Cancer Research Foundation that supports a cause so important to our consumers and our company. The Fiat 500 Pink Ribbon edition offers our FIAT consumers a unique and stylish way to express their support, help fund breast cancer research and ultimately drive change."

Myra J. Biblowit, The Breast Cancer Research Foundation President made this statement in a press release: “At The Breast Cancer Research Foundation, we are constantly looking for ways to further breast cancer awareness during Breast Cancer Awareness month and beyond. The partnership with FIAT is especially exciting as it allows breast cancer supporters to literally drive awareness for the cause year round. We are extremely appreciative of FIAT's collaboration in this effort as the brand's contributions will help fund innovative research that will advance the fight against breast cancer worldwide."

250 Fiat 500 Pink Ribbon limited-edition models will be available at a Manufacturer's Suggested Retail Price $22,500. For more information, visit www.fiatusa.com/500PinkRibbon.

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