How These 3 Adventure-Focused Subaru Offerings Keep Consumers Captivated

Subaru has four consecutive months of sales exceeding 50,000 vehicles thanks to 3 adventure-focused offerings. The 2017 Subaru Forester, Outback and Crosstrek are keeping consumers interested to the point of continued record sales for the Japanese automaker. These three all-wheel-drive vehicles are not new, and they haven’t received any recent remodels, but they are still keeping consumers captivated.

How is Subaru doing it?

The Subaru Outback wagon, Crosstrek crossover and Forester SUV sales were notably strong as each model achieved its best October ever. Outback posted a 22.3 percent increase, Crosstrek a 14.4 percent increase, while Forester saw a 1 percent sales increase in October.

The 3 adventure-focused combined for over 367,593 units per year in sales so far this year and there’s no sign of the popular multi-purpose vehicles slowing down. Subaru is leading the industry by doing what they do best. They’ve created a niche brand of all-wheel-drive crossovers and it’s still driving the brands success.

How these 3 adventure-focused offerings keep consumers captivated

Subaru has a strategic plan and they do it by sticking to Subaru’s core values of all-wheel-drive, the boxer engine and building safe vehicles. The brand is committed to these things above all else.

The Subaru brand is hot in the U.S. and their 2017 Forester, Outback and Crosstrek are captivating consumers who like the vehicles for their value, safety features and all-wheel-drive capability. The Subaru brand is not slowing down in the US. The first American-made 2017 Impreza sedan and 5-Door hatch rolled off the assembly line in Indiana on Tuesday. Next, they will begin building a new 3-Row crossover in 2018.

Source: Subaru

Photo: Subaru