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I Bought Running Boards For My 2024 Toyota Highlander, and the Dealer Said It Would Be $500 to Install Them, Now They Raised the Price To $1,200

Many Toyota Highlander owners put running boards on their SUVs. It makes for easier entry and exit and extra side protection. How much should it cost, including labor? Haley says the dealer wanted way too much. Here's what Highlander owners need to know.

How much do running boards cost for a 2024 Toyota Highlander, and how much is the labor to install them?

The total cost, including parts, should be about $499 for the running boards (MSRP from Toyota) and an additional $100-$300 for installation. 

Haley (@littlemachine89), on her TikTok clip, says she was willing to pay the Toyota dealer $500 to install her factory running boards that she purchased from their parts department. It was $200-$300 higher than the average install price, but she says she was willing to pay it. 

Haley says, 

"So, I dropped my Toyota Highlander off at the dealer where I bought the car to put running boards on. I paid $300 for the running boards at the dealer, and they would install them for less than $500."

However, the next day after they had her Highlander in the shop, the Toyota dealer switched the price and told her it would cost her $1,200 to install the new running boards. 

And it gets more interesting.

They told her it would take eight hours of labor when the job should only take two to three hours to install the parts. 

The Toyota dealer raises the price to install $700.

"I told them that's fine, I can afford that. So, the next day, the lady in the service department called me and said, it's going to cost $1,200 to install your running boards." 

"I asked her why; that's not what you told me before I dropped it off. She tells me it will take eight hours of labor to put the running boards on my Highlander."

"She told me it's because they will have to drill holes in my Highlander SUV to attach them, and it's an eight-hour job." 

"I said, Let me call you back."

The installation does not require holes to be drilled in the car.

"So, I looked up the instructions online on how to put the running boards that I bought at the Toyota dealer; they are not after-market; they are made for the Highlander. The instructions did not say anything about drilling holes in the car."

"So, I called her back and said, I'm looking at the instructions right now, and you do not have to drill holes in my car to put the running boards on." 

The installation should only take two or three hours of labor. 

The lady in the Toyota service department says, "Ok, let me go talk to the tech that's doing the install." She returns and says, "You are right. We don't have to drill any holes in your car, but installing them will still cost $1,200 and a full eight hours of labor."

"I told them to put the running boards back in my car, and I will pick it up. Please do not do anything to my Highlander."

"So, I found a shop that would put them on for me for $100. It only took two hours to install them, not eight hours, as the Toyota dealer told me." 

Here is What Toyota Highlander Owners Need To Know

Installing factory running boards on a Toyota Highlander typically costs $499 for the factory running boards purchased from Toyota (MSRP) and an additional $100-$300 for the service department to install them. 

Here's a more detailed breakdown:

  • Running Board Cost: The Toyota OEM running boards (part number PT938-48200) have a Manufacturer's Suggested Retail Price (MSRP) of $499. 
  • Installation Cost: Installation costs can vary depending on the dealership or shop, but expect to pay around $100-$300 for labor. Some shops may charge more for the work, especially if they are busy or have a higher hourly rate. 
  • Total Cost: Therefore, the total cost for both the running boards and installation could range from around $599 to $799. 
  • Alternative Options: You can find running boards from other manufacturers, like Romik, which may be a slightly cheaper option but require a slightly different installation process. 
  • DIY Installation: While installing running boards yourself is possible, however, having some experience with the Toyota Highlander is recommended, and the installation process can take a few hours. 

What are the Advantages of the Toyota Highlander Running Boards?

Safety and Convenience:

1. Easier Entry and Exit: Running boards provide a wider, more accessible stepping surface, making it easier for children, seniors, or individuals with mobility issues to get in and out of the Highlander. 

2. Enhanced Safety: The wider surface area and non-slip design of running boards improve footing, especially in wet or slippery conditions, reducing the risk of slips and falls. 

3. Protection from Road Debris: Running boards can act as a shield, protecting the lower side of your Highlander from road debris, mud, and other elements. 

4. Convenience for Luggage and Roof Rack Access: They can also make it easier to reach the roof rack for loading and unloading luggage. 

Conclusion and Questions For Toyota Highlander Owners

The Toyota dealer where Haley went should have honored the price they gave her to install the running boards. The service department manager likely saw an opportunity to raise the labor time and make more money on the job. 

Not all Toyota dealers are dishonest, and they can charge whatever they want for labor. This is why Haley was wise to get a second opinion. She saved herself a significant amount of money by doing her homework. It was worth the time and effort, and it's a clear example of how being informed can lead to substantial cost savings.   

 How About You?

Have you had an experience like Haley's where the dealer charges more than they should? If so, we encourage you to share your story. Your experience can help others navigate similar situations, fostering a sense of community among Toyota Highlander owners.

Check out my Toyota Corolla story: I called Toyota to see how much it would cost to get a new key fob for my Corolla, and they told me $1,000. I Had My Dad Call, and the Price Was Suddenly $250

I am Denis Flierl, a Senior Torque News Reporter since 2012. My 30+ year tenure in the automotive industry, initially in a consulting role with every major car brand and later as a freelance journalist test-driving new vehicles, has equipped me with a wealth of knowledge. I specialize in reporting the latest automotive news and providing expert analysis on Subaru, which you'll find here, ensuring that you, as a reader, are always well-informed and up-to-date. Follow me on my X SubaruReportAll Subaru, WRXSTI, @DenisFlierlFacebook, and Instagram.

Photo credit: Denis Flierl 

Comments

Phillip (not verified)    March 30, 2025 - 9:15AM

I only received one price from my Toyota dealer to install running boards. $1,200! I was like, you’ve got to be kidding me! I said never mind, keep your running boards and give my Highlander back.

Jimmy (not verified)    March 30, 2025 - 2:28PM

We had the same problem at the Kia dealer but with lights. One headlight - 2 bulbs- went out. They wanted $300 for parts & labor which was a rip off. So I went and bought the bulbs at a auto parts and to the junk yard for a clip. I paid $48 for both bulbs and $1 for a clip at the junk yard. Did it myself.

Shahid (not verified)    March 30, 2025 - 6:42PM

HUMAN HAS 2 SIDES, FRONT & BEHIND .. ONE IS TO SHAFT & THE OTHER IS TO GET SHAFTED .. SOME CAR DEALERS ALWAYS TARGET HIND OF CUSTOMERS .. THEY ARE RUTHLESS PICK POCKETS ..

Jason (not verified)    March 30, 2025 - 9:42PM

Back at the end of 2008, I bought a new Tundra Double Cab from a dealer in my area. I asked them the price to have running boards installed, and they quoted me around $800 for parts and labor. The retail cost of the parts was $400, meaning that they were charging an additional $400 for labor. I ordered the running boards direct from Toyota and installed them myself, following the very clear instructions that came with them. Each of the running boards needed a total of 8 bolts screwed into pre-existing holes. From start to finish, it took about 30 minutes to install with a socket wrench that I already owned.

Chuck (not verified)    March 31, 2025 - 8:50AM

Sorry, but your dealership is criminal.
The vehicle should come from the factory with predrilled and tapped (already threaded) holes for the factory running boards. The job takes about 15 minutes once the vehicle is on the rack. They shouldn't even be charging you a full hour of Labor to do that.

Consumerhero (not verified)    March 31, 2025 - 9:21AM

Shocker, a dealer trying to fleece a consumer. So many dealers are run so poorly that the only thing keeping it solvent are the “homeruns” they hit off consumers at the sales and service departments. Never go back as you are a marked customer now.

Duke (not verified)    March 31, 2025 - 10:38AM

I bought after-market running boards for my 2024 Ram. Took me less than 30 minutes to install them. Super easy, one-person job. Why anyone with a socket set would pay a dealer an exorbitant amount is beyond me.

Joe (not verified)    March 31, 2025 - 12:04PM

I'd bet a half eaten sandwich the service writer saw a lone female customer and tried to bump their RO. Dealerships can't help themselves if they think they can get away with it, and then wonder why nobody wants to set foot in there once the warrants is up.

Terri Tacoma (not verified)    March 31, 2025 - 12:04PM

That stealership had no morals and no brain. No customer is foolish enough to pay $1200.00 in labor for running boards. The real price should've been $120-$240. The main thing is having enough ground clearance to install them. A set of rhino ramps will allow the job to be done fairly easily. This is something that a first time do it yourselfer can do in 30 minutes to an hour. 2 hours if you have the worst luck. World Toyota in Atlanta charges $188.00 per hour for labor. Charging $1200.00 is a good way to lose customers and have negative reviews about your dealership. $1200 is too much even if they were installing weld-on rock sliders instead.

T. N. (not verified)    March 31, 2025 - 10:45PM

Interesting. I remember paying $500 for mine and getting it installed for free. But that’s 2015, dealerships are now charging for everything.