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I Test Drove A Toyota Pickup, Got A $240 Ticket and I Have To Appear in Court, All Because The Dealer Didn’t Attach A License Plate To The Vehicle

A Texas man went in to test drive a Toyota Tacoma and left the dealer with a $240 ticket from the local police. It's not the first time the Toyota dealer failed to put a temporary license plate on a test drive; here is Daniel's amazing story. 

A Texas man goes on a test drive and returns with a police citation and a court date even though he did nothing wrong. Here is Daniel's amazing story. 

Daniel Rocha was in the police crosshairs because of an ongoing dealership feud with the local police department. Automotive News (by subscription) says Daniel was ticketed while test-driving a Toyota Tacoma pickup because the dealership didn't attach a temporary license plate to the vehicle. 

Daniel told Dallas TV station WFAA that the police officer who pulled him over wasn't willing to overlook the issue, even though the missing license plate wasn't Rocha's fault. It's likely because this is not the first time the dealer forgot to attach a plate. 

Daniel was left feeling utterly baffled and unfairly treated, as he received a ticket for a violation he did not commit. 

The officer who pulled him over explained that Daniel was stopped because the truck wasn't displaying a license plate on the back.

"He said this has been ongoing with these dealers," Rocha said. "We've been getting on these guys for doing that," he said the officer told him.

"He said in order for us to make the dealerships abide, we're going to start citing the customers." 

The dealership where Rocha was shopping for a new Tacoma, Longo Toyota of Prosper, Texas, told WFAA that it was the first time a customer had been ticketed for no license plate.

"Safety is a top priority at Longo Toyota of Prosper, and we are dedicated to providing a secure environment for everyone," the Toyota store general manager said in a statement.

"Our community is very important to us, and we have been active supporters since we opened nearly eight years ago. We recently became aware of an issue during a test drive, which we are actively working to address and resolve." 

"Driver safety is a core value for us, and we proudly sponsor a driver education program in our local area. Our team is dedicated to the well-being of our guests and the community we serve."

The police in Prosper, Texas, see it differently. 

I don't know if this Toyota dealer habitually fails to put a temporary dealer tag on their test vehicle drives, but the report suggests police have seen this many times before. 

It's common for dealers to use special plates, known as "dealer tags," which often display the make and model of the vehicle and the dealership name. However, the Toyota Tacoma Daniel was driving didn't have these, and under Texas law, the vehicle's operator is responsible.

The U.S. Sun says that a spokesperson for the Prosper Police Department said: "Failure to display dealer tags on a test-driven vehicle properly is a violation of Texas law. Under state law, vehicle operators are held responsible for any citations if this law is ignored."

"We urge all car dealerships to comply with these regulations to ensure the safety of their customers and prevent future violations."

To make matters worse, Daniel Rocha must take more time and appear in court because of the violation.  

And the story has a tragic twist. 

Daniel's truck shopping was not just a routine task. He was looking for a new pickup because his son had tragically lost his life in an accident, and it was Daniel's truck he was driving. 

"I lost my son in a car accident, and that was my truck. I would rather have my son here, but I'm just looking for a vehicle."

Daniel said Longo Toyota offered to reimburse him for the $240 ticket after first discounting the vehicle by that amount, although the dealership denied doing so.

After enduring the stress of the situation, Daniel was left without a car for even longer, as he decided not to purchase the Toyota Tacoma pickup.

"It does upset me that I'm in the middle of this feud that's going on," Rocha told WFAA.

Conclusion:

When you go on a test drive in a dealer's vehicle, make sure they attach a dealer tag or license plate to the rear of the vehicle. Many dealers put it in the back window, which is acceptable if it shows clearly. 

It could save you from paying hefty fines and going to court.

Have you had a bad car dealer experience you'd share with readers? If so, click the red Add New Comment link below and let us know.

Check out another incredible story:

"I Vomited Blue Bile After Painting Rivian’s R1T, I Asked For a Respirator, But the Supervisor Denied My Request." Find Addison's troubling story here

I am Denis Flierl, a Senior Torque News Writer since 2012. I’ve invested over 13 years in the automotive industry in a consulting role, working with every major car brand. I am an experienced Rocky Mountain Automotive Press member. You'll find my expert Subaru analysis here. Follow me on my X SubaruReportAll Subaru, WRXSTI, @DenisFlierlFacebook, and Instagram.

Photo credit: Denis Flierl via Longo Toyota of Prosper

Comments

Rebecca Goodridge (not verified)    October 28, 2024 - 4:16PM

My sister brought her new jeep (paid in full)back to the Jeep dealership to be fixed as it was having engine problems right off the bat. they were only supposed to have it for a few weeks. Three months later, she gets her car back, fooled filled with mold and undrivable. Her insurance marked it as totaled. Jeep refused to reimburse her the money she spent on repairs and on the new car, Instead told her they could discount another new car if she purchased it.

Rogelio Bazan (not verified)    October 28, 2024 - 9:38PM

Timing cover replacement on 2016 Tacoma after three times timing cover leaks. Dealership technician found cracks on Timing cover and I had to pay over $900 Dollars to replace it. I ask how can that happen when technicians are the only one that work on it. No help.

Mark Tinnirella (not verified)    October 29, 2024 - 9:04AM

As a retired police sergeant. I can pretty much guarantee you, that someone at the dealer, screwed over someone at the PD, prior to this.

Ed (not verified)    October 29, 2024 - 10:02AM

I treat drive a RAV4 at a Toyota dealership in Maryland and they also forgot to attach a plate. Luckily I wasn't pulled over and only realized there wasn't a plate when I returned.

Scotty (not verified)    October 29, 2024 - 11:12AM

It’s not the customers responsibility to ensure the dealership operates properly. Poor discretionary decision by Officer to issue ticket to customer for a non moving violation. The dealership should be contacted by DMV/law enforcement to rectify the issue.

Correction (not verified)    October 29, 2024 - 12:36PM

Displaying tags in the rear window is not legal in all jurisdictions.

Make the dealer affix plates in the proper location before going on any test drives.

Bobby mcconnell (not verified)    October 29, 2024 - 12:38PM

Yes. The driver is responsible for the vehicle being in roadworthy condition as well as paying the traffic laws. Your friend loans you a car. You will get the ticket for a light out or unsafe tires etc. That how it works. That's obvious when commerical drivers are required to do pre trips. They are responsable of the vehicle isn't safe or is missing equipment.

I'm wondering if the plate ticket was a way of on the site downgrading another offence. Test drives are easy to do silly things like forget to signal or speed. Different vehicle and different roads that you may normally drive. I can totally see an officer pulling someone over for one of those and only giving them a hassle about the plate. It saves the driver on insurance and may be done at times in good faith as a warning on the other offence since it may be an honest mistake. The officer also has to call in the no plate at time of stop. So it's on record. Would have to go to court to see about lesser fine or having it dropped. Not public media or the officer on the side of the road.

Keith Bassett (not verified)    October 29, 2024 - 2:53PM

I feel bad for this guy because of the loss of his son. And it is obvious that dealer salesman or whomever gave this guy the 'OK' to drive the vehicle dropped the ball. But ultimately.... it IS the operator of the vehicle that is responsible for displaying the license plate. Whether you are test driving a brand new vehicle from a dealership or borrowing a friend's car because yours is in the shop, as the operator, it is your responsibility to see that it is roadworthy and legally allowed to be on the road.

Bobby (not verified)    November 3, 2024 - 9:04PM

In reply to by Njdan30 (not verified)

If I was driving the vehicle and got stopped, I would leave the vehicle right there and give the police officer the keys. And tell him to do what ever he needs to do. And let the dealer pay for getting it back. Since the State says it is not legal to drive, it is the dealers responsibility. They are crooks.

Chris Ohlrich (not verified)    October 29, 2024 - 7:37PM

I bought a used truck from a dealer out of state which became an issue because the dealer would not send the paperwork to my states dmv long story short had to keep getting me renewed drive out tags then of that the sold me a truck with a bad motor told me its cause they just redid the top end which was a lie. over half of the lights did not work delayed my trip home a whole day almost cause I wanted them fixed.

Brad (not verified)    October 29, 2024 - 8:28PM

Longo Toyota will say or do anything to get a sale. Lied to me, in writing.

I paid cash for a used Truck, said they still had to run my credit but it was a soft hit. I explained i was closing on a house and nothing could be show on my credit, salesman reassured me that it was only a soft hit and would not show.

Unfortunately, it was a hard hit. I questioned him by email and he stated again it was only a soft hit. So I escalated to the Director of Finance, he apologized, had a meeting with all sales staff but did nothing to actually help me and have the inquiry removed.

Ef (not verified)    October 29, 2024 - 9:50PM

Like they're the only one. You shouldn't be able to sell a car that isn't street-legal in the state. I had the same thing happen after I bought a BMW years ago. The car was parked too!!

Patrick (not verified)    October 29, 2024 - 10:20PM

Yes, the thin blue line has a problem with a dealership and attacks citizens. These thugs with guns have no compassion for citizens that believe they are just shopping, so the police punish innocent people because their ego needs stroking." Land of the slave home of the fine." - James Freeman

Candice (not verified)    October 30, 2024 - 3:13AM

My daughter bought a used car from a car lot in Bellevue Washington. Two weeks later her car just stopped running. It was due to the loss of compression. The used car salesman said they would pay for the parts or the labor to fix the issue whichever was less. So she just paid 6k for the car and it was going to be another 2.5k or more for it to get fixed. So basically she flushed over 6k away for 2 weeks of semi reliable vehicle. Left her and her 10 month old son stranded on the highway.

Jon C (not verified)    October 30, 2024 - 5:21AM

Drivers are supposed to some sort of circle check on their vehicles prior to driving, this let's them know if there is any reason not to drive said vehicle. Like it or not this is the drivers fault.

Javier A.Denogean (not verified)    October 30, 2024 - 11:27AM

In reply to by Mike (not verified)

It's each individual driver responsibility to check plates,insurance,fuels, tires and mecanical conditions, but driving brand new out of dealership to test drive? C'mon call that Texan Pig Supervisor to do his real duties like going in to schools where shooting kids killers are and stop them to save them vulnerable innocent kids...not to be Chicken Shit officers...

Howerd (not verified)    October 30, 2024 - 7:56AM

It's always the drivers responsibility to make sure of these things. To bad so sad... you also cant get away with my husband didn't tell me there was no insurance

Michel Magnan (not verified)    October 30, 2024 - 9:48AM

I hope this will make you feel better my friend. In Feb of this year I bought a ford 150 lariat with safety. Two hours after I got the truck the motor blows took them 18 weeks to change the motor only to put a other old motor in it witch I've been put in the shops over and over to get safety repair and motor repairs done at my cost in ten mounts of howing this truck i may have had the joy of driving it for a total of one mounth the rest of time in shops as it is still sitting in a shop now for the last 6 weeks. I hope that this helps some of you guys feel better.
Conclusion be very carefull when buying on line from drive with steave or is partner drive town Ottawa. If this was a isolated incident i be ok with it but 3 trucks here I'm my community came from drive town and wee all have same issues.not good at all .worst part there not even trying to fix the problem or did they even give a longer till it's fix. Witch I have to pay. Hope you feel better friends.
From Ontario canada

Alvin rene (not verified)    October 30, 2024 - 10:56AM

It is the drivers responsibility to check the vehicle they are about to drive for safety and legal reasons.

Judith Harris (not verified)    October 30, 2024 - 12:29PM

In 2015 I went to Toyota wanted to purchase a SUV. The salesman showed a gray Rav 4 I asked to give it a test drive and he said the vehicle was in an another lot. When the vehicle was brought in to 47 Cedar Street New Rochell, NYC, I asked to give it a test drive again the salesman refused. The first night I drove the car home there was a very loud noise coming from the engine. I brought the vehicle back within a day or two. I kept complaining about the noice from the engine. The noise sounded as if I was driving a 18 foot truck. They were so uncooperative. I also complained to them about the gas gage. In the winter months I would have to do alternative sides in parking, I would have to sit in the car wait for the Sanitation truck to clean the street. While sitting in the car, and having to warm up I would have the car on with the heater on and the gas would be getting less as if I was driving. I brought this the attention of Toyota company, they would ignore me. So I got so discouraged with Toyota car dealership, that I returned the car back. They were so uncooperative to help me. I would never recommend anyone to purchase a vehicle from Toyota.

Sincerely
Judith Harris

Jim (not verified)    October 30, 2024 - 12:46PM

It might be Texas law, but in my opinion that is total bs. Both the law and the dealership made this happen. That poor guy is another victim of Government overreach. What a pantload. Local law enforcement should be ashamed. I hope the judge is smarter than they are. Wouldn't take much.

Steph (not verified)    October 30, 2024 - 2:15PM

That's on the test driver for not making sure it's on there. You can't drive an unlicensed vehicle with no plates.

Leo (not verified)    October 30, 2024 - 8:24PM

In reply to by Steph (not verified)

As a retired law enforcement officer, I pulled over a motorist for driving without a license plate. After determining that the vehicle belonged to a car dealership, I issued a courtesy fix ticket and gave a verbal warning to the driver.