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Subaru Corporation has gone through one of the roughest times in the past thirteen years. Subaru of America had the most extended overall increase in sales record going back 12 years. But that all changed with COVID, the microchip shortages, and supply chain issues. Is buying a new Subaru risky with the uncertain financial situation?
Should customers avoid buying a new 2022 Subaru Forester, Crosstrek, Outback, or other new models and wait for things to improve?
A new financial report from Subaru Corporation reveals they expect sales to rebound in 2023. Subaru Corporation says, "In prospect of a recovery especially in its key North American market, Subaru projects consolidated global vehicle sales of 940,000 units (up 28.1 percent from 2022)."
Subaru expects shortages of parts and the supply chain issues will improve, and there will be significantly more new 2023 Forester, Crosstrek, and Outback SUVs produced for U.S. customers next year.
What do the financial markets say about Subaru?
A report from Market Beat says Subaru Corporation has a beta of 0.6, suggesting that its share price is 40 percent less volatile than the S&P 500. Subaru's stock price is currently $8.15 per share, up from its 52-week low of $6.95.
The census rating for Subaru Corporation today is to buy Subaru stock, where one month ago, the census was to hold, and some said you should sell the stock.
What changed for Subaru?
Subaru Corporation says, "As the higher costs of raw materials and the decline in unit sales more than offset the positive impact of the reduction in sales incentives, the decrease in warranty expenses, and the effects of foreign exchange rates, operating profit decreased 12 billion yen to 90.5 billion yen."
Subaru says while uncertainties surrounding the semiconductor shortage remain, the Japanese automaker expects a positive impact of the increase in vehicle sales and effects of foreign exchange rates, projects consolidated revenue of 3,500 billion yen (up 27.5% from the previous year), operating profit of 200 billion yen (up 121.1% from last year), profit before tax of 200 billion yen (up 87.0% from the previous year), and profit for the period attributable to 140 billion yen (up 100.0% from the prior year).
We aren't suggesting you buy Subaru stock, but the financial health of Subaru Corporation is improving.
What about individual Subaru models?
The next-generation Crosstrek won't arrive until early next year, and Crosstrek Wilderness will follow in the spring. Our suggestion would be to wait for the 2023 Subaru Crosstrek as it gets a complete remodel. Read the full 2022 Crosstrek model change report here.
The 2023 Outback gets a refresh and will also be worth waiting for. The 2023 Outback will arrive in U.S. showrooms this fall. Check out the refreshed Outback report here.
You should buy the 2022 Forester now. The Forester received a refresh in 2022 with multiple upgrades, and the 2023 Forester will receive few changes, and there's no reason to wait for the 2023 models. Read the 2022 Forester model guide report here.
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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.
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Photo credit: Subaru USA
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Comments
I think Subaru is in trouble.
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I think Subaru is in trouble. At a time when other car manufacturers are making big investments in EV development (Honday $40 billion, Toyota $8 trillion) to catch to Tesla, tiny little Subaru is mired in supply chain issues far worse than everybody else.
How will they catch up in EV dev when they can't obtain the parts to make ICE cars?
Wouldn't be surprised if they were to go up for sale. Toyota owns 20% of them already, but Toyota has a competing model for most every Subaru model, not much value for Toyota.