Subaru's New STe Electric Trademark Will Bring High-Performance Back To The Street

When will Subaru bring back the high-performance WRX STI? Unfortunately, it's not coming back, but Subaru Corporation will get high-performance back to the street in a new Subaru WRX STe. According to a UK CarSales website report, Subaru filed for a patent in Germany's Patent and Trademark Office for an "STe" (Subaru Tecnica electric) electrified performance sub-brand for hybrids and EVs.

The report says the "STe" trademark application was filed by Subaru on March 13 and is expected to be for Subaru's new high-performance models based on its next-generation electrified powertrains.

The report says, "The STe badge will be reserved for the very fastest models, with some pundits suggesting it could be a direct replacement for the iconic STI (Subaru Tecnica International) nameplate."

Subaru dropped the WRX STI when the next-generation 2022 WRX was launched around the globe. As a result, the 2021 WRX STI was the last gas-powered STI, and Subaru began preparations for the all-new electric STI, now to become the STe from Subaru Tecnica electric.

Subaru Corporation uncovered the all-electric Subaru STI E-RA concept with 1073 horsepower at the Tokyo Auto Salon in 2022. Subaru said its all-wheel-drive technology would evolve in the new carbon-neutral era by testing its 1073 horsepower eco-performance STI E-RA high-performance sports car on the Nurburgring.

Subaru said, "We will utilize the insight gained from this project as an initiative for a future electrified society. STI will continue to create new values so that cars will remain enjoyable and enrich the lives of our customers in an increasingly decarbonized world, for all Subarus."

As of June 2023, Subaru Corporation will have a new executive management team leading the Japanese automaker into the electric era. Subaru is ready to drop the STI badge in favor of the new STe nameplate that will bring new high-performance electrified models to customers around the globe.

Subaru said in the announcement on March 3, the board's decision was made to shift to a new management structure to accelerate the Company's efforts to address the automotive industry's profound transformation toward electric vehicles. As they advance, Subaru Corporation "will formulate a new management vision and will strive to achieve it under its new management team," said Subaru.

The accelerated plan with the STe badge will likely be WRX and WRX STe high-performance models with hybrid electric and all-electric powertrains sooner than was previously planned. In addition, more all-new battery-electric vehicles (BEV) models will be produced in the next five years than previously announced.

It's now expected that Subaru customers will see an accelerated plan with its performance division STI (Subaru Tecnica International) and bring a new hybrid or all-electric Subaru WRX STe sooner than expected.

It's good news for Subaru's performance customers as the Japanese automaker looks to accelerate plans to offer new eco-performance models with the brand's core values of performance-oriented all-wheel-drive vehicles. A new management team is ready to bring Subaru's high-performance models back to the street. It will be a new WRX STe from Subaru Tecnica electric. Stay tuned.

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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report, where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.

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Photo credit: Subaru Corporation