The Next-Generation Impreza Hatch Demand Is So High Subaru Can't Keep Up

The all-new 2024 Subaru Impreza compact hatchback is so popular with compact shoppers that Subaru Corporation can't get them to U.S. customers fast enough. Subaru moved production of the 2024 Impreza hatchback to Japan from the U.S. factory, and it's taking longer to ship the new model to Subaru of America's U.S. retailers.

The remodeled 2024 Impreza Base, Sport, and new RS trim levels are a hit, but sales dropped in August because of shipping delays. A source close to Subaru told us they are selling the Impreza as fast as they can get them. Because of the production change, new Impreza sales dropped like a rock.

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The Subaru Impreza compact hatchback significantly decreased in August, down 36.0 percent, as the next-generation hatchback arrives now. SOA delivered 2,205 compact models to customers in August compared with 3,449 sales in August 2022. Even with the drop in August, Impreza is up 21.4 percent in the first eight months of 2023, with 24,296 models sold in 2023.

The Impreza hatch  

Subaru of America chose to drop the Impreza sedan, which was a smart move. Instead, the hatchback body style offers the utility and efficiency small car shoppers are looking for in a compact vehicle. 

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The all-new sixth-generation Subaru Impreza compact hatch received high-tech upgrades, new interior features, and a restyled exterior design. The Impreza hatch has improved ride quality, advanced safety technology, and more comfortable seats.

Impreza gets more standard safety technology.

When Subaru dropped the 5-speed manual gearbox from the entire Impreza lineup for 2024, it opened up all Impreza trims to come standard with Subaru's EyeSight suite of safety technology.

A new RS trim level with a 2.5-liter engine

The most significant improvement for the 2024 Impreza lineup is the new Impreza RS trim level, which gets a new 2.5-liter engine upgrade. The RS will be the model that breathes new life into the all-wheel-drive compact car. When Subaru of America offered the 2.5-liter engine in the Crosstrek subcompact SUV, sales shot through the roof. Expect the same positive results for the hot Impreza RS hatch.

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What is the price of the 2024 Subaru Impreza?

The 2024 Subaru Impreza Base hatchback starts at $24,085, the Sport hatch starts at $26,085, and the all-new RS hatch with the 2.5-liter Boxer engine starts at $28,975. Pricing includes destination and delivery fees ($1,090).

The new sixth-generation 2024 Impreza hatchback is a hit with compact hatchback shoppers. The remodeled Impreza compact model is selling so well that Subaru can't build enough new models.

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Denis Flierl brings over thirty years of combined auto industry and automotive journalism experience to Torque News readers. He is an accredited Rocky Mountain Automotive Press (RMAP) member. The last twelve years have been spent with Torque News, covering Subaru vehicles and the latest news. Check back daily for his expert Subaru analysis. You'll find the latest stories on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram. 

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Photo credit: Subaru