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Subaru of America (SOA) is riding their 2019 Forester SUV, and outgoing 2019 Outback SUV/Crossover hard as the two all-wheel-drive models help push the Cherry Hill, N.J. automaker to its second-best sales month in company history. The new 2020 Subaru Outback model change just started production in the U.S. and is coming this fall, but the fifth-generation 2019 Outback is still setting records with the best July ever.
Customers are taking advantage of 0% financing and dealer incentives as they unload the old models.
2019 Subaru Outback
Outback posted a 14.4 percent increase over the previous July with 18,428 units delivered to customers, and the newly-remodeled 2019 Forester posted an increase of 7.1 percent moving 14,731 units off dealer lots. The popular Outback continues to sizzle and is SOA’s number one selling vehicle in the stable and has sold 112,139 units YTD, while Forester, that just recorded its 2 millionth sold in the U.S., is a close second with 100,950 SUVs delivered to customers.
2019 Subaru Forester
It’s a remarkable run for the U.S. Subaru franchise who has now scored its 92nd month of consecutive sales increases. The new Ascent family hauler has also played a role as SOA has delivered 76,601 of the 3-Row vehicles to customers since it arrived 13 months ago. The discontinued Tribeca which ended its production in 2014, could only muster 76,774 3-Row sales after its 10-year lifespan.
2019 Subaru Ascent
Subaru is getting plenty of competition from other brands like Hyundai who brings the new 2020 Palisade to compete in the 3-Row segment with Ascent and Hyundai Santa Fe that competes with Forester. ALG says trends on its TrueCar platform indicate Hyundai is increasingly winning over new car buyers who are cross-shopping other brands, particularly buyers who are also considering Toyota and Subaru models.
According to ALG, Hyundai spends $2,716 per vehicle in incentives to move cars off its dealer lots while Subaru only spends $1,473 per vehicle. The average transaction price for a Hyundai vehicle is $24,409 and with the arrival of the Ascent family hauler, Subaru has a $29,153 average price.
Even with increased SUV competition, SOA is still selling record numbers of the popular Subaru Outback and Forester models. Along with Ascent, the three all-wheel-drive models help propel the Cherry Hill, N.J. automaker to its second-best sales month in company history.
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Photo credit: Subaru DR, Subaru USA, Cross Creek Subaru
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Comments
How long will Subaru continue
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How long will Subaru continue this incredible string of monthly records?
The Subaru trend of upward
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The Subaru trend of upward sales is certainly durable. Just shows that good marketing, and 0 percent financing can sell anything these days.
No "sizzle" here :(
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No "sizzle" here :(
CVT in 2019 Outback did bowl and scream like a boar slaughter with a dull knife when going uphill and when pushed for passing on highway.
Horrible ! Than my firends Outback's CVT POS just died at 68K miles !!! What a rip off , they must source Toyotas 8 speed ATX and I will consider it.
As long as Subaru can
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As long as Subaru can continue to keep Quality Control on their new production and stop with all the recalls, I think the continued monthly sales records will continue to set records. They have stepped up with beautiful new interiors, and by getting turbos back in the Outback and Legacy, this will for sure add gains for the two models. The new WRX will be out in 2021, and depending on what they do with that model will also play a big role. Subaru is a very solid, dependable car. Sure , they do have some current issues, but not nearly as bad as some other auto makers, and you rarely see or read about them leaving people stranded on the road.
I completely agree with you
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In reply to As long as Subaru can by RdLowe (not verified)
I completely agree with you here. Subaru is a solid brand and have recalls just like everyone else. The past 8 years or so has been bad for every major company with recalls, some big, some small.
If subie can keep it's quality control up they'll be set!
Just traded my 2015 for a 19
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Just traded my 2015 for a 19 Outback. I didn’t think the 20 would be better. This Limited has all the bells an whistles that I wanted.
this is just a verandor
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this is just a verandor sprint. It ends where they will need more power in Forester. I think traditions n culture is crucial. Doom's day coming fast for you.