Subaru Created Amazing Success With The New Outback No Automaker Will Ever Duplicate

Subaru has created a nice market with the SUV-alternative Outback and is doing what no other automaker has been able to accomplish. Whether or not the Outback is a wagon or crossover is up to debate, but basically the Subaru Outback is a lifted wagon with a “go-anywhere” attitude, and the Japanese automaker is having unbelievable success with it.

The Outback wagon is the best-selling vehicle in Subaru of America’s stable of all-wheel-drive models and the newly-redesigned 2020 Outback gets better with a new turbocharged engine and more safety and high-tech features for customers. A report from CNBC says wagons have nearly vanished from US roads and what Subaru is doing defies all odds.

2020 Subaru Outback

Global wagon sales account for only 3 percent of all new cars sold, and in the U.S., the segment only represents a very small number of all auto sales. Since 2008, wagon sales have dropped from 3.69 percent in the U.S. and now the segment only represents 1.4 percent of all auto sales. But Subaru dominates the segment and has 1.2 percent of all wagon sales in the U.S. market.

Data from J.D. Power shows the hot-selling Outback makes up an overwhelming 85.7 percent of all wagon sales in the US. All other wagon sales account for just 0.2 percent of all sales.

Subaru Outback defies the odds

Volkswagen Golf SportWagen and Golf Alltrack wagon sales have been so dismal, the German automaker is dropping the two models in the U.S. at the end of 2019, leaving the newly-remodeled 2020 Subaru Outback model change with virtually no competition.

Through the first six months of the year, Volkswagen reported it sold just 5,123 SportWagens and Alltracks combined in the U.S., down 36 percent from the previous year. In contrast, Subaru of America delivered 93,711 Outback models to customers in the first 6 months of 2019, up 3.0 percent from a year ago. Subaru has now delivered 152,036 Outback models to customers through October 2019 making it the top model for the Japanese automaker in America for the fourth year in-a-row.

The SUV-alternative Outback is an amazing success story and defies the odds. While the competition is pulling out of the U.S. market, Subaru of America is gearing up to sell record numbers of the all-new 2020 Subaru Outback model.

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Denis Flierl has invested nearly 30 years in the automotive industry in a variety of roles. All of his reports are archived on our Subaru page. Follow Denis on Facebook, Twitter, Instagram, Subaru Report. Check back tomorrow for more Subaru news and updates!

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Photo credit: Subaru USA