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Once Stellantis got rid of Carlos Tavares, the company’s North American brands, like Jeep and Ram, started getting realistic about improving sales and building vehicles that the consumers actually want. Last November, Jeep did something rarely seen in the automotive sector. The company admitted that it had raised the prices too much on the 2025 Jeep Wagoneer and reduced the cost to consumers. With the new price, the 2025 Jeep Wagoneer just received the Vincentric Best Value in America for the Luxury Large SUV segment.
Why Jeep Reduced Sticker Prices
When Jeep lowered the prices last November, Jeep issued this statement,
"Built to appeal to the heart of the full-size SUV market, the Jeep Wagoneer and Jeep Grand Wagoneer lineups are now even better equipped and more competitively priced for the 2025 model year,” said Bob Broderdorf, senior vice president of Jeep North America. “By lowering MSRPs as much as $7,000 and enhancing standard equipment, such as adaptive cruise control on the Wagoneer and a front passenger interactive display on the Grand Wagoneer, these vehicles have become even more compelling.”
Bob Broderdorf is now the CEO of Jeep and is rapidly raking steps to right the company. Jeep recently suspended work at the Brampton, Ontario, plant which was changing over to produce the future all-electric Compass. Jeep is reconsidering whether the timing is right to build an all-electric small Jeep. It appears that demand for electric vehicles was way over estimated. Now that President Trump has eased or lifted the mandates to go all-electric, automakers are reexamining demand.
2025 Jeep Wagoneer and Grand Wagoneer
Once Bob Broderdorf and his team took over the controls of Jeep, they repositioned the Wagoneer to better compete in the market. The 2025 Jeep Wagoneer is now the most affordable full-size SUV in America, starting at an MSRP of $59,945.
The Jeep Wagoneer and Jeep Grand Wagoneer offer more levels of standard technology and safety features for 2025. Both the Wagoneer and the Grand Wagoneer are available with High Output Hurricane Twin Turbo inline-six engine that gives better horsepower and torque than previous engines. The new engine is rated up to 540 horsepower and 521 lb.-ft. of torque, giving drivers plenty of power for towing.
The 2025 Jeep Wagoneer and the 2025 Jeep Grand Wagoneer took home Best Value in America: Luxury Large SUV. The Jeep Wagoneer and Grand Wagoneer lineups lowered prices as much as $7,000. Vincentric found the large Jeep SUVs beat expected ownership costs by as much as 4.5 percent. That translates to ownership costs $15,907 cheaper than the nearest competitor. Vincentric determines value using a statistical analysis that incorporates the current market price and total cost of ownership of 2025 model-year vehicles.
2025 Jeep Wagoneer New Standard Features Include:
- 20-inch aluminum wheels
- Active Lane Management
- Adaptive cruise control
- Best-in-class overall passenger volume
- Best-in-class second- and third-row legroom
- Most cargo volume behind the third row
- Available Power Folding Mirrors
The Jeep Wagoneer is also available in an extended L version. Other leading-edge technologies include the advanced Uconnect 5 system, Head-up Display, 360-degree surround view camera and up to 40 inches of total screen surface. Wagoneer has best-in-class towing capability of up to 10,000 pounds.
2025 Jeep Grand Wagoneer New Standard Equipment Includes:
- 22-inch aluminum wheels
- Front passenger interactive display
- Drowsy Driver Detection
- Intersection Collision Assist
- New L2+ Hands-Free Active Driving Assist is optional
The Jeep Grand Wagoneer has the most passenger and cargo space in its class. Other technology includes the Uconnect 5 system, Head-up Display and surround view cameras. The Grand Wagoneer ups the infotainment game with up to 75 inches of total screen surface with Amazon Fire TV Built in. The segment-first McIntosh 1,375-watt premium entertainment system features 23 speakers. The Grand Wagoneer has best-in-class towing of 9,800 lbs.
To provide all of that equipment and still come in with lower ownership costs is impressive.
Jeep Photo
Mary Conway is a professional automotive journalist and has decades of experience specializing in automotive news analysis. She covered the Detroit Three for more than twenty years for the ABC affiliate, in Detroit. Her affection for the Motor City comes naturally. Her father ran a gas station while Mary was growing up, in Wisconsin.
Follow Mary Conway at @MaryConwayMedia and send her car news tips for future stories.
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