Jeep Tries Special Edition to Boost 2024 Gladiator Sales

Jeep models already do very well in Florida. The Sunshine state is home to one of Jeep’s two signature events. Jeep Beach draws over 200,000 Jeep enthusiasts for the two-week event that features a parade on the famous Daytona Beach. Jeep introduced a special Jeep Beach 2024 Gladiator edition and now Jeep has created a 2024 Jeep Gladiator High Tide Edition Exclusively for the Sunshine State.

"Florida’s annual Jeep Beach event, attended this year by 250,000 people and 40,000 Jeep SUVs and midsize pickup trucks over the two weekends, is one of the largest Jeep brand gatherings globally and a testament to Floridians' deep passion for our 4x4 vehicles," said Bill Peffer, senior vice president and head of Jeep brand North America. "This Jeep Gladiator High Tide Edition celebrates their spirit with a model specifically built for the sunshine state.”

2024 Jeep Gladiator High Tide Edition-Based on Sport S Model

While the first High Tide Jeep Gladiator is designed for Florida, I’m sure anyone could order it from a Florida dealer. It has a starting U.S. MSRP of $48,275 plus a destination fee of $1,895.

2024 Jeep Gladiator High Tide Edition

• 32-inch mud-terrain tires
• Steel rock rails
• 12-way power adjustable Mckinley-trimmed seating
• Body-color hardtop
• Keyless entry
• First- and second-row side-curtain airbags
• Adaptive cruise control
• 12.3-inch Uconnect 5 touchscreen
• Remote start system

How the High Tide Differs From Jeep Beach Model which is Based on the Gladiator Willys Model

• Body-color hardtop
• Hardtop headliner
• Sunrider Fliptop
• Mopar leather seats embroidered with Jeep Beach
• Spray-in bedliner
• 12.3-inch touchscreen radio
• Adaptive cruise control
• Forward collision warning
• 32-inch mud-terrain tires
• Steel rock rails
• Rear-locking differential
• Off-Road+ mode

The 2024 Jeep Gladiator Jeep Beach, limited to 250 units, is priced at a U.S. MSRP of $50,495 plus $1,895 destination charge.

If you are looking for a 2024 Jeep Gladiator to have fun in the sun and surf, Jeep has two special editions to fill the bill! You will have to pick either one up in Florida, but they’ll stand out wherever you drive them.

Jeep Photo

Mary Conway is a professional automotive journalist and has decades of experience specializing in automotive news analysis. She covered the Detroit Three for more than twenty years for the ABC affiliate, in Detroit. Her affection for the Motor City comes naturally. Her father ran a gas station while Mary was growing up, in Wisconsin.

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