As Ford has watched sales of its electric vehicles slow, it is likely remembering the heady days of just two years ago when vehicles like the Ford Mustang Mach-E were among the “fastest-selling new vehicles” on the market, says the Ford Authority and iSeeCars, which have been looking at the used vehicle market over successive days recently.
Various iSeeCars Studies Look At Ford Vehicles
For example, iSeeCars, a leading provider of new- and used-car information, looked at the SUV market and showed that Ford’s Explorer was a top-selling used SUV sought after by many buyers.
Don't worry there are plenty of affordable EVs out there
The results of the iSeeCars analysis were discussed by the Ford Authority (FA), another independent source of information about Ford cars and trucks. The iSeeCars/FA information correctly noted that the Mustang Mach-E has been a hot seller since its launch. However, sales of the Mach-E “cooled off considerably.”
Indeed, the “EV crossover ranked as one of the slowest-selling used EVs on the market” as recently as November.
Sales of Mustang Mach-Es Held Up
But, as FA noted sales of used Mustang Mach-E models held up surprisingly well. Indeed, the Mustang Mach-E “ranked as one of the most popular choices in that regard,” according to the most recent iSeeCars analysis.
Ford Explorer Takes Third Spot In Used Sales
The iSeeCars analysis showed that the Mustang Mach-E “ranked as the seventh most-popular used EV in 2023 by accounting for 4.6 percent of all one- to five-year-old used EV sales in the U.S.,” said FA. The numbers were “a bit higher than 2022” when they were compensated for 3.7 percent of the same mix.”
Mach-E Sales Come In Seventh
This out the Mustang Mach-E “behind the Tesla Model 3 (34.9 percent); Tesla Model Y (11.9); Chevy Bolt EV (6.9 percent); Nissan Leaf (6.2 percent); Tesla Model S (5.6 percent), and the Tesla Model X (5.5 percent).” This analysis showed that the Mustang Mach-E was also ahead of Audi’s e-tron, which had a 2.9 percent share, the Porsche Taycan with a 2.4 percent share, and VW’s ID.4, which accounted for a 2.2 percent share.
As has been noted in Torque News, iSeeCars does its homework when it launches a deep dive into a model or models. The auto analysis firm looked at more than 9.2 million “used car sales from the last five model years (between 2018 and 2022 this time around). Each model’s share” of the market was calculated on three different levels – nationally, as well as in their metro areas and respective states.
Expert Looks At Market
Karl Brauer, executive analyst at iSeeCars put it this way:
“Most top-ranking electric cars are showing their age, with only the [Tesla] Model Y being relatively new. And, in this race of older EVs, the aging Bolt and Leaf pulled ahead of the aging [Tesla] Model S and [Tesla] Model X.”
He concluded that “without major updates to Tesla’s most expensive vehicles, they will likely continue dropping in popularity.”
Ford Motor Photo
Marc Stern has been an automotive writer since 1971. His automotive articles have appeared in venues including Popular Mechanics, Mechanix Illustrated, AutoWeek, SuperStock, Trailer Life, Old Cars Weekly, Special Interest Autos, and others. You can follow Marc on Twitter or Facebook.