Limbering itself up from a year without a SEMA show, Ford has announced that when the Specialty Equipment and Manufacturing Association (SEMA) show kicks off on Monday, the automaker will unveil a lineup of must-have cars and trucks.
Ford Will Have Busy Display
The new display of its lineup will display more than 40 custom creations that should ultimately give customers ideas to customize their Ford products with products from Ford Accessories and Ford Performance Parts.
Ford expects its trucks will fuel the growth for Ford accessories. The automaker expects the new compact pickup Maverick to lead this growth. The Maverick™ is making its SEMA debut at the show. Customers can order whatever specialized parts they want online and have them delivered directly to their homes.
Meanwhile, the Mustang Mach-E will join the Mustang coupe to showcase the performance future of electric vehicles with the Shelby® Mustang Mach-E concept, Ford Performance Mustang Mach-E 1400, and Cobra Jet 1400 demonstrators. SEMA show visitors can see the Wards award-winning Mustang Mach-E also when visiting the SEMA Show.
And, the Bronco Brand be well represented with six customized Broncos and Bronco Sport models. They represent what you can do to customize your Bronco.
Ford, Customizers Collaborate
Ford will use SEMA to unveil more than 40 unique Ford project vehicles, created in collaboration with some of the aftermarket's leading customizers.
"We designed Ford vehicles to be easier to customize, with installation points and aftermarket accessories engineered from the start of the design process," said Eric Cin, Ford global director, vehicle personalization, accessories, and licensing. "We work actively with the aftermarket to share our product designs so customers can personalize and put the finishing touches on their vehicle to make it all their own."
For example, SEMA show attendees can see Ford Performance Parts and Ford Accessories components across the following vehicles:
Like Ford, GM will have its share of specialized vehicles at its SEMA display. Show attendees will see what the automaker has done with its revived Hummer nameplate.
Specialized F-Series Pickups
- F-SeriesLong the mainstay in Ford parts and accessories offerings, the F-Series returns with some of the most radical builds and innovative designs in recent years. Trucks range from F-150-based desert runners and haulers to F-150 and Super Duty® builds
- MaverickThe all-new 2022 Ford Maverick pickup – the highly anticipated Built Ford Tough compact pickup – makes its SEMA debut with three custom builds leveraging its ingenious customization and storage solutions while demonstrating the catalog of more than 160 Ford Licensed Accessories, Genuine Ford Parts and Ford Performance Parts items offered at launch
- Ford RangerThe Ranger pickup gets the rock star treatment with an extreme off-road build based on the rugged midsize pickup
- Ford Bronco™ and Bronco Sport SUV will flex their off-road muscle with six custom builds, plus a nomination for SEMA 4x4 SUV of the Year. Results of the SEMA member vote will be announced on Monday.
Ford Expedition Timberline Off-Grid - The Expedition Timberline Off-Grid concept vehicle unveiled at Overland Expo East in Arrington, Virginia, earlier this month will also be on display. The one-off model uses the new 2022 Expedition Timberline series, the most off-road-capable Expedition ever, as the base of the model.
For the first time, stablemates Mustang and Mustang Mach-E are SEMA-bound with a unique mix of five custom builds, including a Shelby® Mustang Mach-E concept and a yin-yang combo from the ever-competitive brothers of California customization, Neil and Gene Tjin.
Marc Stern has been an automotive writer since 1971 when an otherwise normal news editor said, "You're our new car editor," and dumped about 27 pounds of auto stuff on my desk. I was in heaven as I have been a gearhead from my early days. As a teen, I spent the usual number of misspent hours hanging out at gas stations Shell and Texaco (a big thing in my youth) and working on cars. From there on, it was a straight line to my first column for the paper, "You Auto Know," an enterprise that I handled faithfully for 32 years. Not many people know that I also handled computer documentation for a good part of my living while writing YAN. My best writing, though, was always in cars. My work has appeared in Popular Mechanics, Mechanix Illustrated, AutoWeek, SuperStock, Trailer Life, Old Cars Weekly, Special Interest Autos, etc. You can follow me on: Twitter or Facebook.