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Why You Won't See Porsche At Detroit Auto Show Next Year

This year's Detroit Auto Show saw a few automakers such as Jaguar and Land Rover deciding to skip for various reasons. We have learned about the first automaker that will be skipping it for 2017.
Posted: July 26, 2016 - 1:45PM
Author: Will Maley
Porsche 911 Turbo S @ Detroit Auto Show

German magazine auto motor und sport reports that Porsche will be skipping the 2017 Detroit Auto Show.

"Cost and effect are no longer in relation to Detroit. We focus on the shows in Los Angeles and New York, " said Porsche communications chief Josef Arweck.

Part of the reason comes down to Porsche having to fight with other automakers to get their fair share of time in the spotlight. Why New York and Los Angeles? We can't explain New York, but California is Porsche's most important market in the U.S.

A spokesperson for Porsche confirmed this decision to Reuters.

Pic Credit: Porsche

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